Over 16 years of exhaustive work experience in progressively senior assignments with proficiency in product launches, sales target achievement and team management. Solid marketing exposure, delivering profitable solutions driving sales and building strong corporate brand. Led key initiatives and formulated marketing communication strategies to meet changing customer needs & expectations resulting into high level of customer satisfaction with increase in market share, sales volume and added bottom-lines. Leverage market research, industry analysis and customer insights to anticipate and counter competitive actions and position brands for market share leadership. Demonstrated success in working closely with sales teams in developing programs and initiatives for a region.
Marketing Manager at Spring Air Bedding Co. (I) Ltd.
Apr 2016 - Present
• Reporting to the Managing Director is entrusted with development and implementation of national marketing strategies. • Deciding on the brand graphics for all brand communication. • Media Planning, execution and evaluation for all national and region specific campaigns. • Plan, implement and monitoring all ATL, BTL, digital marketing activities and standardized promotional aids. • Working with advertising, digital agency and media agencies for concept execution. • Monitoring product-wise performance for achievement of respective objectives including periodic guidance and support to the sales personnel in resolving problems. • Conceptualizing and executing sales promotion activities. • Assisting top management in formulating yearly marketing budget and strategy (including Media and Promotion Planning). • Handling and coordinating for launch events, international and national dealer meets, trade promotion plans and e-commerce. • Periodic analyses of sales and conducting retail audits / sales visits pertaining to brand. • Cross functional co-ordination with finance, legal, manufacturing as well as supply chain teams within the organization • Identifying new product / variant opportunities. • Defining product parameters. Monitor new product performance. • Research, Evaluating Properties & PR.
PGCACS at CMC
Sep 1999 - Sep 2000
PGDBM (Marketing specialization) at IISW&BM
Dec 1998 - Nov 2001
BSc ( Hons,) at University of Calcutta
May 1995 - May 1998