Dhruv Sharma

Usability & Experience Specialist | Corporate Instructor | Certified Usability Analyst (CUA)

Mumbai Area, India

Human Behavior UX Frameworks Digital Designs Human-centered Design UX/UI Designs UX Strategy Persuasion UX User Research User-centered Design
I design. Products. Services. Spaces. World.

When at work; mostly involved in design strategy, wireframing, prototyping, creating user personas, requirements analysis, user interface design, building user experience strategies, behaviour engineering, marketing strategies, user research and usability testing.

Moonlighting as a freelance brand designer to help clients project their brand in the market with an effective communication design strategy.

Currently creating illustrations, consulting to design brand identities and crafting seamless user experience strategies.


Certified Instructor at Human Factors International

Jul 2017 - Present

Instructor for Certified Usability Analyst (CUA) for Practical Usability Testing (2 day course) The key areas covered in the course; - Survey the scope of usability issues - Know the four factors that drive your testing - Know the appropriate test and when to use it - Learn tests that uncover problems with content organization, task flow, and brand strategy - Conduct performance-based tests using paper and functioning prototypes - Review advanced prototype testing that adds precision to your performance measures - Design and conduct a remote test - Learn to analyze web traffic logs - Review a 10-point checklist of the critical components of a successful usability test plan

Senior Human Factors Specialist at Human Factors International

Dec 2015 - Present

Consulting for omni channel user experience strategies. Also providing corporate trainings for Practical Usability Testing as a part of the Certified Usability Analyst course offered by HFI. • Analyze existing sites / products and identify user experience issues and problems. • Analyzing business processes and identifying problems and inconsistencies. • Create profiles, personas, scenarios, site maps, wireframes and other artifacts to support the user centered design process. • Collaborate with the visual design team and UI development team to produce pixel-perfect end products. • Collaborate with business teams and iteration managers to plan the design scope for each sprint during the agile process to effectively manage the project. • Collaborate with business analysts, business SMEs, developers and testers to conduct design sessions for the proposed solutions and iterations. • Developing functional specifications for use by system developers and testers. • Provide assistance to the team for business and end-user understanding and be a part of the decision making process for every sprint. • Collaborate with business and technology heads to analyze the existing processes and products and propose end-to-end solutions to support business.


Bachelor of Technology at Manav Rachna International University

Mar 2009 - Mar 2013

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...