Derrick Vijayan

Mobile Product Manager

Bengaluru Area, India

Mobile App Analytics Fundamentals Product Road Mapping Product Management Business Strategy
Derrick is a design obsessed and data aware product management professional with 5+ years of experience in mobile apps, business analysis, client engagement - interacting with multi functional and multi geographic teams. Having done his schooling from both India and the UAE, he enjoys dealing with a diverse set of people . He holds a 2 year full time Post Graduate Diploma in Management (equivalent to MBA) from the Indian Institute of Management Kozhikode. A passionate fan of Liverpool Football Club, he loves travelling.

Sr. Product Manager, Mobile apps at Kasturi & Sons, Ltd

Apr 2016 - Present

Kasturi & Sons, Ltd is the holding company of The Hindu - India's national newspaper since 1878. Led the revamp of The Hindu android app in material design & iOS app in Human interface guidelines - Post release the monthly app play store rating for the month of Sep'17(4.564) was the highest in last 50 months - Simplified the user flow and increased engagement - Session duration by 14% - Improved ad monetization revenue by strategically introducing new ad units – by 300% Product Strategy & User Research - Work with the CEO, Chief Editors of Individual publications, Head of Digital Business in formulating strategy for the mobility division - Conceptualized and implemented a “one app” architecture that will reduce the development time for launching a news app from 2 months to 2 weeks using shared design elements, interactions and APIs - BusinessLine Android app was launched with 116 hours of effort (Design, Dev, QA) - Study customer behavior using click stream data and come up with actionable insights to optimize the product Execution - Led Ideation, wire framing, documentation, UAT to ensure successful product launch - Organized product feasibility, walkthrough meetings with team and estimate effort required for key initiatives - Managed regular scrum with developers, QA, vendors in removing roadblocks & ensuring that deadlines are met - Monitor the go live performance of apps using Flurry, Google Analytics, Google play console analytics etc.

Product Manager (Mobile Apps) at

May 2015 - Apr 2016

CarDekho along with its subsidiaries: and form India's most popular auto portals. Directly reporting to the product head, I lead the the revamp of CarDekho mobile app by integrating all existing and new features with an even simpler user flow within the material design guidelines. The efforts led to Google awarding "Top Developer" badge to CarDekho apps. My Key responsibilities are: Product Strategy and planning of new initiatives for CarDekho mobile apps - Ensure that everybody is aligned on mobile application related decisions - Prioritized features and prepared quarterly roadmap for mobile application across platforms based on business requirements and developmental efforts Research and Product Analysis - Conceptualized customer objectives, created persona & use cases via user interviews, analysing feedbacks - Managed user experience & information architecture by preparing wireframes/ flowcharts using Balsamiq, Gliffy - Tracked daily conversions, engagement metrics, play store ratings and performance of post go live initiatives Execution of new initiatives and Team Management - Handled end to end of releases from conceptualization of new features to execution in a fast paced environment - Led a team of 13 developers, 5 QA, 3 UI designers, 1 UX expert in meeting business and consumer expectations - Conducted daily scrum with Dev/QA to assess progress, bottlenecks and clarity on requirements - Picked up concepts and delivered hands on results using Google Analytics for apps, Flurry analytics

Business Analyst (Product Optimization) at [24]7 Inc.

Oct 2012 - Mar 2015

24/7 Innovation Labs, the product division of [24] 7 Inc., provides an intuitive customer service and leverages on its cutting edge predictive analytics platforms: through Chat, IVR, Speech, Online Widgets, Omni channel solutions. My role involved in working with the Account manager, engineering team & new clients - understanding the business and trying to improve it using suite of [24]7 products. I analyzed the performance of solutions, proposed initiatives, took client approval and worked with a team of developers, UI designers, data scientists to exceed client expectations. I also did Voice of customer analysis by text mining the customer feed backs to identify gaps in visitor experience and proposed solutions to rectify them.


General Management at Indian Institute of Management, Kozhikode

May 2010 - Feb 2012

Mechanical Engineering at College of Engineering Trivandrum

Jul 2005 - May 2009