Experienced Data Scientist with 12 years of Business Strategy and Analytics Experience. AREAS OF EXPERTISE 1) Data Science & Business Analytics: o Knowledge and Experience of working on all four phases of analytics – Descriptive, Diagnostic, Predictive and Prescriptive. o Use Machine Learning, NLP, Predictive Modeling and Statistical Analysis Techniques to solve Business Problems. o In-depth knowledge and experience of major techniques such as Predictive Modeling – Classification and Regression Techniques, Machine Learning, Business Statistics, Big Data Analysis, Cluster Analysis, Inferential Statistics, and other statistical and analytical techniques. o Develop and articulate strategic recommendations based on Exploratory Data Analysis of both Structured and Unstructured Data. o Experience in Business Analytics Applications such as Marketing Analytics, Customer Insights, Market Segmentation, Location Analytics, Market Research, Statistical Modeling, Financial Analytics. 2) Business Strategy, Planning and Research o Business Planning and Strategy Formulation including Analyzing and Developing Business Models, Market Scanning, Sector Profiling, Market Sizing, Pricing Strategy, Demand Mapping and Financial Modeling. 3) Strategic Financial Analysis: o Financial Analytics, Financial Modeling, Budgeting & P&L Analysis. Analytics Tools: Experience of working on Analytical Tools such as R, SPSS, Tableau and Excel. Familiar with SQL, Spark-R, R-H2o.
Senior Manager - Corporate Strategy, Finance and Analytics Division, Media Group
Jan 2013 to Dec 2016
Chief Tasks Handled -: Business Strategy Formulation. -: Built Classification as well as Regression predictive Models. -: Development of POC for various Analytics Cases. -: Visualization using R, Excel and Tableau.
Executive Program in Business Analytics, Indian Institute of Management, Calcutta
Nov 2013 to Nov 2014
One Year Executive Program in Business Analytics (EPBA)
Take Away : Value added suggestions from Vikas