Debasish Gupta


Pune, Maharashtra, India

marketing strategy Developing New Markets Business Strategy Formulation CRM Consulting Taking New Products to Market Loyalty Programs Business Analytics Strategic Partnerships
Mechanical engineering graduate from the National Institute of Engineering and a post graduate from the Indian School of Business. Have two decades of experience in sales and marketing. My journey has been with leading business conglomerates - Godrej, Tata, Mahindra, Landmark, Marks & Spencer and Shoppers Stop. Over the last decade I have held leadership positions with Shoppers Stop, Lifestyle and Marks & Spencer in the domain of marketing strategy, business analytics, loyalty program management, customer experience and business development.

Customer Care Associate, Sr.Vice President and Head - Marketing, Loyalty and Analytics at Shoppers Stop Limited

Jan 2016 - Dec 2016

Leading a team of 55 for India’s leading omni channel fashion brand with an annual revenue turnover of Rs 35 billion and marketing budget of Rs 1.30 billion, my key areas of influence include leadership, marketing and brand strategy, customer acquisition, media planning and buying, social media marketing, customer experience, business analytics, strategic partnerships, new product development, loyalty program management, consumer and brand research, private brands portfolio strategy, new product launches and public relations.

Marketing Head at Marks &Spencer Reliance India Pvt. Ltd

Aug 2013 - Dec 2015

Established the marketing and business strategy through a top marketing team for this global retailer with annual revenue of Rs 8.50 billion and marketing budget of Rs 300 million. Leading a team of 10, my key areas of impact included leadership, marketing and business strategy, category marketing, customer experience, business analytics, loyalty program management, brand and consumer research, new market launches, new business development, media planning and buying, public relations and social media marketing.

General Manager at Lifestyle International Pvt. Ltd

Nov 2006 - Jul 2013

Developed and implemented the strategy in loyalty program and marketing to support the business objectives of enhancing annual revenues to the tune of Rs 16 billion. Leading a team of 7, my key deliverables included loyalty program management, new market and brand launches, customer acquisition, customer experience, private brands portfolio strategy, consumer research, business analytics, new product development and strategic partnerships.

Head- Customer Acquisition Marketing at Mahindra Holidays & Resorts India Ltd

Nov 2003 - Nov 2006

Conceptualized and implemented the marketing strategy with the objective of growing revenues, profits, new customers and brand health scores. Leading a team of 13, my key deliverables included brand strategy, product portfolio strategy, customer acquisition and retention, brand and consumer research, promotion planning, media planning and buying, strategic partnerships and business process enhancements.

Assistant Manager at TATA MOTORS

Jun 2000 - Mar 2001

Developed business in South India in more than 15 key accounts and with 10 channel partners accounting for business worth Rs 70million annually. Leading a team of 4, my key deliverables included key account strategy, product portfolio management and account mapping.

Executive (Sales) at Godrej & Boyce Mfg. Co. Ltd

Jul 1997 - May 2001

Responsible for driving sales in the furniture category in Karnataka, generating annual revenues of Rs 300 million. My key deliverables included sales planning, category management, market and channel expansion, channel partner development and sales promotions.


MBA in Strategic Marketing at Indian School of Business

Apr 2002 - Mar 2003

MBA at Indian School of Business

Apr 2002 - Mar 2003

Specialized in Strategic Marketing

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...