Mechanical engineering graduate from the National Institute of Engineering and a post graduate from the Indian School of Business. Have two decades of experience in sales and marketing. My journey has been with leading business conglomerates - Godrej, Tata, Mahindra, Landmark, Marks & Spencer and Shoppers Stop. Over the last decade I have held leadership positions with Shoppers Stop, Lifestyle and Marks & Spencer in the domain of marketing strategy, business analytics, loyalty program management, customer experience and business development. linkedin.com/in/debasish-gupta
Customer Care Associate, Sr.Vice President and Head - Marketing, Loyalty and Analytics, Shoppers Stop Limited
Jan 2016 to Dec 2016
Leading a team of 55 for India’s leading omni channel fashion brand with an annual revenue turnover of Rs 35 billion and marketing budget of Rs 1.30 billion, my key areas of influence include leadership, marketing and brand strategy, customer acquisition, media planning and buying, social media marketing, customer experience, business analytics, strategic partnerships, new product development, loyalty program management, consumer and brand research, private brands portfolio strategy, new product launches and public relations.
Marketing Head, Marks &Spencer Reliance India Pvt. Ltd
Aug 2013 to Dec 2015
Established the marketing and business strategy through a top marketing team for this global retailer with annual revenue of Rs 8.50 billion and marketing budget of Rs 300 million. Leading a team of 10, my key areas of impact included leadership, marketing and business strategy, category marketing, customer experience, business analytics, loyalty program management, brand and consumer research, new market launches, new business development, media planning and buying, public relations and social media marketing.
General Manager, Lifestyle International Pvt. Ltd
Nov 2006 to Jul 2013
Developed and implemented the strategy in loyalty program and marketing to support the business objectives of enhancing annual revenues to the tune of Rs 16 billion. Leading a team of 7, my key deliverables included loyalty program management, new market and brand launches, customer acquisition, customer experience, private brands portfolio strategy, consumer research, business analytics, new product development and strategic partnerships.
Head- Customer Acquisition Marketing, Mahindra Holidays & Resorts India Ltd
Nov 2003 to Nov 2006
Conceptualized and implemented the marketing strategy with the objective of growing revenues, profits, new customers and brand health scores. Leading a team of 13, my key deliverables included brand strategy, product portfolio strategy, customer acquisition and retention, brand and consumer research, promotion planning, media planning and buying, strategic partnerships and business process enhancements.
Assistant Manager, TATA MOTORS
Jun 2000 to Mar 2001
Developed business in South India in more than 15 key accounts and with 10 channel partners accounting for business worth Rs 70million annually. Leading a team of 4, my key deliverables included key account strategy, product portfolio management and account mapping.
Executive (Sales), Godrej & Boyce Mfg. Co. Ltd
Jul 1997 to May 2001
Responsible for driving sales in the furniture category in Karnataka, generating annual revenues of Rs 300 million. My key deliverables included sales planning, category management, market and channel expansion, channel partner development and sales promotions.
MBA in Strategic Marketing, Indian School of Business
Apr 2002 to Mar 2003
MBA, Indian School of Business
Apr 2002 to Mar 2003
Specialized in Strategic Marketing