Chaitanya kumar Pasupuleti

Head of Analytics, Driving Actions from Data @ GUS

Bengaluru Area, India

Summary
Enterprise Marketing Excel Dashboards Power BI Digital Analytics Fundamentals website analytics Sales Analytics Microsoft CRM Tableau Online Marketing Analysis Marketing Analytics Omniture Data Visualization Google Analytics Web Analytics

Over 10+ years of multifaceted experience in B2B and B2C Marketing and Sales Analytics with subject matter expertise in 

- Web Analytics (SiteCatalyst, Discover, Google Analytics) 

- CRM Analytics
Email Marketing, (Zeta mail) 

- Social media, (Radian 6) 

- Campaign performance measurement (Marketing influence on opportunities created) 

- Lead Life cycle Analytics (Reporting/Analytics on marketing generated leads)

- Data visualization (Tableau, Power BI) 

- Data management & Data Quality 

I love working on complex projects which involve integration of data from various sources and also requires high level of understanding on marketing data architecture. 

Possess strong technical and analytical skills to translate complex click stream data into actionable insights 


Toolkit

Adobe Sitecatalyst, Adobe Report Builder, Adobe Excel Client
Adobe Adhoc Analysis, Adobe Test and Target, Google Analytics
Radian 6, Tableau,   Excel, PowerPoint, R - Studio. Power BI

Specialties: 

Marketing analytics, Campaign reporting and analytics, Lead reporting and analytics, web analytics, social media analytics, Mobile analytics, Data visualization, Data management, Data Quality,Regression Analysis, Decision Trees, Affinity Analysis, R

Experience

Head Of Analytics at Global University Systems

Oct 2017 - Present

GUS is one of the leading providers of education that services both online and on campus students with access to more than 16+ international institutions, servicing more than 50,000 students My role is to provide critical insight and strategic recommendations, sales forecasts and sales and marketing performance analyses to increase conversion, drive efficiency and enhance the customer experience, communicating and liaising with multi-disciplinary departments both here in APAC and Europe The role focuses on providing the much needed bridge between big data business analytics outputs to operational and effective business insights and tactics. As well as being the translator of business information needs to analytic projects. This culminates in presenting findings to senior business leadership up to CEO and Vice President level on a weekly basis and taking an active part in strategic planning, yearly budgets and driving organisational initiatives. Since starting as an analytics Manager the success of the role provided the emphasis for the company to expand the department. From inception I have had increasing responsibility from start up product lines to more established institutions across the international network

Marketing Data Analyst at Adobe

Jan 2015 - Present

As a Marketing Analyst for the Adobe APAC organization, I am responsible to use tools in the Adobe Marketing Cloud (i.e. SiteCatalyst, Ad Hoc), Excel, SFDC, and Tableau to report and analyze marketing performance, market data, and lead flow. I constantly partner with Marketing Insights and Operations team members in APAC and at corporate as well as stakeholders in the marketing team for insights generation. On regular basis I • Perform analyses and provide interpretation, guidance and recommendations on marketing performance and market data to aid decision making. • Design, develop and generate reports that measure and tie marketing performance to business results. • Effectively respond to requests for ad hoc analyses. • Collaborate with team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders. • Proactively identify gaps and opportunities in Adobe’s marketing activities and use data to communicate recommendations to improve marketing performance to stakeholders. • Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders. • Identify opportunities to teach stakeholders basic analytics in order to educate and empower users. • Create user-friendly dashboards, allowing users to see high-level business intelligence and enabling users to drill down on results. • Mine database to perform deep dive analysis for ad hoc requests.

Data Analyst at NetApp

Jun 2012 - Jan 2015

Analyze Marketing data to provide actionable insights which could drive marketing excellence -Overhauled web analytics strategy for Netapp.com with creation of roadmap and project plans -Implemented analytics self-service model by cross training functional digital teams on how to effectively use Site Catalyst -Created and maintained solution design documents for web analytics implementation -Managed information gathering, analysis, and documentation of the functional/business requirements -Created, developed, and executed reporting for KPIs, ROIs and user behavior insights -Analyzed multi-source data streams for insight, performance and improvements -Uncovered opportunities to constantly improve site content and navigation by analyzing consumer site feedback data -Developed Leadership dashboard with major focus on Marketing KPI’s -Created, developed and executed reporting for marketing generated Leads (Life Cycle funnel metrics) -Worked with campaign execution team in defining campaign KPI’s and created dashboards reporting on campaign metrics -Involved in various data quality and data management activities like lead date corrections, contact health checkup etc.

Web Analyst at Target

Jun 2011 - Dec 2011

I served as a subject matter expert in the area of web/digital data for clients within Target.com and across the organization including, but not limited to, the following areas: - Work with business teams, consultants and external agencies to define and build measurement strategies and tagging solutions for new experiences and site enhancements. - Provide support and end-user training in use of Adobe digital analytics tools, including Marketing Reports & Analytics (SiteCatalyst), Ad Hoc Analysis (Discover), Report Builder, Data Warehouse

Business Analyst at Hewlett-Packard

Apr 2010 - Jun 2011

Analysis of data gathered from different digital media streams (Web analytics, Email Marketing, Social Media, Search and Mobile) for Large Enterprise Business of HP, interact with onshore stakeholders and give recommendations as per the business cases

Business Analyst at Zeta Interactive

Oct 2006 - Apr 2010

Being a digital Marketing Analyst, I was responsible for providing Web, SEM, Email and Social Media Analytic reports. Web Analytic Reports: • Analyzing and reporting on various web metrics. • Providing campaign tracking reports. • Analyze user behavior on the site, identify & suggest the strategies to minimize the gap between Visits & Conversion ratio. Clients worked with: Century 21, Spa chakra, Isle of Capri, Loestrin and Zeta Interactive

Education

Master of Business Administration (MBA), Finance, General at Osmania University

Dec 2004 - Dec 2006

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