Currently I am looking after Strategic Alliances at Artha Yantra- a Robotic Financial Service Advisory Company. Mine is a key and strategic role that requires a balance of strategy with a strong roll-up your sleeves and ‘get it done’ mentality. Here's a Brief insight on my responsibilities: • Work with Artha Yantra partners to generate new business in existing accounts and in new markets. • Joint calls with partners. Manage the partners’ funnel and track closures. • Planning and implementing quarterly business plans with sales, marketing and our product management teams. • Excellent understanding of growing and sustaining businesses in a highly competitive and changing marketplace • Experience recruiting, developing and managing a partner base • Ability to liaise with and motivate individuals at all levels of the partner relationships • Good understanding of business, and able to ascertain key decision makers I am also a Google AdWords and Analytics Certified Digital Marketing Professional. My primary objective as a Digital Marketing Strategist is to create vibrant and brilliant visual contents in marketing the company’s brands and services. I have competent knowledge and dexterity in creating concepts using the latest technology in digital marketing. I am also very well versed in managing SEO and PPC campaigns, have a solid grasp of web analytics and strong understanding of online marketing concepts, procedures, strategies and practices.
Manager Alliances, ArthaYantra
Sep 2015 to Present
EPHRM, Indian Institute of Management, Calcutta
Mar 2011 to Mar 2012