Chirag Singhal

Senior Manager, Online Marketing at Flipkart

Bengaluru Area, India

Summary
digital and online marketing Marketing Analytics Affiliate Marketing Mobile Marketing Business Strategy
Experienced in Digital/Online Marketing, Affiliate Marketing, Mobile Marketing, Marketing Analytics.

Executing successful Digital/Online Marketing campaigns for customer acquisition initiatives – Affiliate Marketing, Mobile App Marketing, Re-targeting

Development & implementation of digital campaigns as well as forecast, monitor & analyse Digital Marketing campaign budgets and ROI

Building new product features in digital marketing space
Experience

Senior Manager, Online Marketing at Flipkart

Nov 2014 - Present

- Managing Revenue & Product Management responsibility of Flipkart Affiliate Program - Managing monthly budget of INR 60-70 million with significant Revenue contribution to Flipkart top-line - Generate cost-effective Customer Acquisition, Revenue & app installs through Affiliate Program as well as Ad Network partnerships - Grow network of mobile & web publishers along with existing publishers to buy their web traffic on CPS/CPA basis - Envisage & implement strategy for the affiliate program, including awareness, acquisition & retention strategies to achieve targets & identify areas of improvement to increase affiliate generated revenues & m-app installs - Monitoring affiliate/publisher activity, analyse & optimise performance by tracking key metrics (Visits, Bounce Rate, Orders, Revenue, Conversion Rate, etc) to measure ROI on digital spends - Liaising with various teams across Flipkart for developing Affiliate Program like: a. Engineering Team to build new product features & ensure that the product road-map gets followed based on task prioritisation & revenue impact (effective reporting & tracking systems, Widgets & APIs, deep-link URLs for sale tracking on Flipkart app, app install tracking capability, etc) b. Category Teams to provide continual flow of feedback in terms of working out good deals to maximise sales, and Creatives Team for the creative materials c. Analytics Team to use data efficiently in exploring new business opportunities & ensure that tracking & reporting is accurate in Analytics tool d. Business Finance Team to prioritise category focus & ensure budget adherence e. Accounts & Vendor Management Teams to ensure monthly payments to affiliate vendors is done within the stipulated TAT as well as maintaining proper records of all payments made to the affiliate vendors - Reporting to Director, Growth & Online Marketing & managing 3 direct reportees who handle affiliate reporting & analytics, monthly payments and on-going support for queries

Senior Business Analyst at Tata Consultancy Services Ltd

Jul 2013 - Nov 2014

Education

M.Sc. (Hons.) Mathematics & B.E. (Hons.) Civil Engineering at BITS Pilani

Jul 2008 - Jul 2013

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