I am a seasoned Digital Marketing with Automation and Sales strategist. Started as a Programmer in the year 2000 now assisting businesses in their "Digital Marketing" decisions to scale up. Fortunate to be part of Digital Marketing and User Experience projects like British Airways, Avaya, Stellar and many Start-ups. UX is the backbone of my approach towards assisting a new business model or tweaking a traditional one. Also hands on with Conventional Marketing and Sales approaches with digital and offline sales channels design and efficiency responsibilities. I have worn many hats like designer, programmer, digital marketer, researcher and now digital marketing and sales strategist. My curiosity has equipped me with knowledge, skills and experience that has me all set for exploring digital and taking everyone along this transformation. I value making new professional acquaintances and I am always ready for a voluntary UX project. Reach out to me if you want to talk UX, Persuasion Science, Digital Marketing, eCommerce and Royal Enfield. Currently connecting the dots with Big Data and Machine Learning. My Specialties include: ■ Conventional Marketing ■ UX ■ Digital Transformation Projects ■ Social Media Algorithm ■ Search Engine Algorithm ■ Digital Operation Efficiency ■ Business Analysis ■ Web and Data Analytics ■ Programmatic Digital Marketing ■ Data Visualization (Tableau) ■ Marketing Automation ■ Mobile Marketing ■ Channel Design
Assistant Vice President (Direct Business) - Digital, Stellar Information Technology Pvt. Ltd.
Jun 2014 to Nov 2016
Strategy and Operation management of Digital Marketing Initiatives, Sales, Customer Experience. Reach, Engagement, Acquisition and Retention for India, US and Europe business for both Software Products and Service units. Also responsible for Conventional Marketing and PR, and Market Research. Lead Technology and Digital Sales and Marketing Teams for Global Market (US, Europe, Asia) for Data Recovery Software Digital Products. A team of 40 colleagues with varied expertise in Design, Marketing and Sales.
Management Development Program, IIM Lucknow
Sep 2015 to Aug 2016
Specialization in Sales & Marketing