Chaitanya Tanikella

Product Manager - Ad-tech, Ex-Makemytrip

Bengaluru Area, India

Summary
Sprint Planning Strategy Roadmap Product-Market Fit Product Launches Big Data SQL Analytics
►A product management professional, with 8 years of experience in building online products, digital marketing products, web analytics, retail & CPG analytics and driving insights out of data

►Managed the Makemytrip's mobile web platform which is built on Google's PWA (Progressive web app) technology to come up with the ideal UX for the platform with respect to all channels SEO/ SEM/ Display/ Meta etc. 2X jump in conversion rate with the launch of PWA

►Owned the business for Makemytrip's core business lines on the mobile web platform - flights and hotels along with defining the business strategy, roadmap and sprint planning. Worked in coordination with the Marketing/ Business to improvise the channel metrics (SEO/ SEM etc.) on this platform

►Worked on product conceptualisation, customer discovery, product market fit, launch strategy, product design, marketing, analytics and shipping of the products (e.g. rightstay.com, makemytrip.com mobile website)

►Worked on ad tech products Engage Enterprise which was the data and marketing analytics platform for enterprise companies. Was responsible for enabling omni-channel marketing and reports & insights on this platform. Achieved great success (60% cost reduction) with the Dynamic lead scoring feature which gave us the first paid client for this product

►IIT-Madras 2009 pass out (Major: Aerospace & Minor: Business management)
Experience

Product Manager at MakeMyTrip.com

Dec 2015 - Sep 2017

✦ Managing the mobile web platform for makemytrip.com built on the latest google technology PWA (progressive web app) which leverages many features of the mobile app like fast user experience due to caching, notifications, installable webapps while taking the advantages of web world through cheaper acquisition channels like SEO/ SEM ✦ Working with the design team to come up with the ideal experience for the mobile web platform which is much lighter and has simpler interactions and supports shorter funnels ✦ Achieved 3X conversion rates on the mobile web platform with the lighter website. Also recorded 50% growth Q-o-Q working with the Marketing and Business teams to scale the flights and hotels business on this platform ✦ Managed the alternate accommodation product for MakeMyTrip rightstay.com. Was responsible for the initial product strategy, design, user flow, product market fit, launch strategy, product roadmap, analytics and experimentation for the website ✦ Aligned the management and teams on the long term/ short term vision for the products. Managed the sprints, tasks prioritisation, assignment and workflow for the products that I had managed

Education

Aerospace engineering at Indian Institute of Technology Madras

Jul 2005 - Apr 2009

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