Krishna Chaitanya Nandigam

General Manager - Karvy Stock Broking

Bengaluru Area, India

Summary
Business Plan marketing strategy online sales BUSINESS DEVELOPMENT Optimized Marketing Retail Sales Online Acquisition Affiliate Marketing Market Research SEM Online Advertising Product Management Marketing Digital Marketing Business Strategy Marketing Strategy
An IIT/IIM Alumni with strong experience in driving sales for Retail e-Commerce/ SAAS based companies especially in the Fashion Retail and Financial Services Sectors.

Specialties: Retail Sales, New Business Development, Online Sales, e-Commerce, Omni-channel Sales, Fashion Retail, Brand Management, Product Management, Pricing Strategy, Startups, Data Analytics, Internet Strategy, Team Management, Customer Support, GTM, Cross Functional Experience.

Also passionate about working in new uncharted territories.
Experience

General Manager at Karvy Stock Broking

Mar 2018 - Aug 2018

General Manager handling the Online investor acquisition and trading at Karvy Stock Broking Limited. Visit Karvyonline.com to know more. 1) Planning and Strategy 2) Team Building 3) Organisational capability development 4) Product Management 5) Call Center Setup End to end strategy for acquiring new investors in the Online Space across Stock Broking, Mutual Funds and Sub-Brokers.

Head - Digital Marketing at Reliance Retail

Dec 2014 - Dec 2017

Reliance Footprint is India's largest multi Brand Footwear Retail chain with 300+ stores spread across 112 cities and towns. I joined as part of the core team reporting to the CEO to setup Footprint360.com, e-Commerce venture of Reliance Footprint. As part of the core team I worked on 5yr P&L and sales plan, GTM Strategy, Vendor Selection for Website and Mobile App, Merchandising plan, Warehouse planning and implementation, Tie-ups with Delivery partners, Digital Marketing Strategy and Customer Support Team. We launched the site Footprint360.com in July 2016 on Magento Platform. -- Post Launch I handled Digital Marketing End to End Digital Marketing Strategy , Brand Positioning, Budget allocation and execution of Paid Media (both offline and online) campaigns, Earned Media and Owned Media, Web, Data Analytics and Customer Lifecycle Management. Completely ROI focused to reduce the cost per sale. -- Extensively conducted Mystery Audits and Customer Surveys to re-position Footprint360.com and ensure that there is brand coherence between the offline brand positioning for Reliance Footprint and Footprint360. -- Setup the Customer Support team including Tech Infrastructure and streamlined process to ensure strong co-ordination between teams to handle Payment issues, Delivery related issues , Product Returns issues and Refunds. -- OmniChannel Launch -- Setup kiosks in 30 stores Pan India and make store inventory visible on the website so that order can be fulfilled either from the warehouse or store. -- Ensure proper Merchandising in the stores co-ordinating with the category teams and improve conversion rate on the website. Worked with delivery partners to reduce the logistics cost. -- Selling on Online Marketplaces like Amazon, Myntra -- I worked extensively with multiple internal teams right from NSO (New Store Opening), VM Teams, Design team, Category, Logistics, Marketing and Finance team and have better grasp of both online and offline retail.

Head - Online Marketing at Fundsindia.com

Sep 2012 - Nov 2014

FundsIndia is a leading Fintech platform for investments in Mutual Funds. I worked directly with the co-founders and handled end to end Investor acquisition. Achievements -- 15x increase in Monthly AUM generated from 4Cr to 60 Cr within Two years -- Reduced effective Cost per Investor by 80% from Rp 4000/- to Rp 800/- -- Scaled up Monthly new investors 10x in two years from 300 to 3000. Awards -- CNBC TV18 UTI Awards for Online Advisory - 2014, 2015 Customer acquisition -- Online/ Digital Marketing especially lead generation end to end. -- Content Strategy -- SEO - Both Offpage and Onpage. -- Mobile App development - increase downloads and engagement for the app -- Paid Advertising -- Search and Display Marketing -- Budget upside of $1.5 Mln -- Customer Lifecycle Management to Cross Sell and Upsell products -- Social Media - Youtube, Twitter, Facebook and blogs -- Online Reputation Management -- active updates and presence in Review Sites like Jagoinvestor, Quora , Traderji etc. Call center setup and management -- ZOHO CRM implementation for 100+ tele sales team. 3 different processes. -- Clear process definition and SLAs. -- Integration with Telephony and Chat to further improve sales team efficiency. New Initiatives Launched MutualFundGuru.in -- Online Investor awareness Program -- Innovative solution provided to existing MF houses. -- Clear tracking and auditing of successful investor awareness programs. -- Setup with Tie-ups with 3 large MFs , ICICI Prudential Mutual Fund, Franklin Templeton and DSP Blackrock MF. Yearly turnover of a $1 Mln and highly profitable. Launched RMGP ( Reliance My Gold Plan) as a sub-section of FundsIndia.com website -- Achieve 500+ new investors every month within sixth month of operation. -- P&L Positive. FundsIndia.com retail branches -- Opened two stores in Chennai. -- Involved from Store Branding, Store Layout, Product availability, BTL activities, Recruitment and profitability

Online Marketing at Zovi.com

Jun 2011 - Aug 2012

Zovi is India's first fashion and Lifestyle brand exclusively available online only. ZOVI was funded by SAIF partners. I handled online marketing at Zovi. I setup the online Marketing team at ZOVI. 1) Paid Search both Google and Bing 2) Display advertising with ROI goal in place 3) External email marketing 4) Affiliate Marketing 5) Remarketing leveraging GDN and Vizury 6) Coupon campaigns both offline and online 7) Tie-ups with Leading banks for bank exclusive offers 8) SEO -- both onpage and offpage 9) Content Strategy 10) Blogger Tieups to generate increased Organic traffic Was part of the first online sale at ZOVI.com and handled a budget of $3 mln USD. Worked with the offline team for launch of the TV commercial for ZOVI.com

Senior Business Manager at Jivox

Sep 2010 - May 2011

Jivox is leading interactive video advertising SAAS platform provided for online websites/ Media companies I handled two critical pieces at Jivox India a) B2B sales of Jivox interactive Video advertising platform. -- Pricing of the product for both India and MENA -- Product positioning for the product taking into consideration competition -- Sales and implementation. Pitched the platform to all the leading websites in the Indian market and Middle East too. -- Signed up one large regional publisher Malayala Manorama. b) Building the display ad-network especially for interactive video ads. -- Publisher / Inventory tie-ups -- Pricing negotiation -- Advertiser Deck -- Product development, new feature addition -- Case Studies for advertisers -- Ad Operations

Product Manager at Tyroo Media Pvt Ltd

Feb 2008 - Jun 2010

Tyroo Media, a Yahoo! funded company, is India’s leading online Marketing company in the display ad-network space that connects online advertisers with publishers. Over the last two years I handled roles across the span of an ad-network and have been part of the team building a $2 mln profitable business from scratch. We made a bold attempt to Build India's first Display ad-network competing with Google Display Network. However we pivoted to a display and affili