Chaitanya Shahare

Product Head - IIFL Markets Mobile Apps at IIFL (India Infoline Group)

Mumbai Area, India

IIFL (India Infoline Group)

2000 /30mins

Short Biography

- An IIM Calcutta MBA & Production Engineering graduate with 7+ years of experience in Product Management, Mobile App and E-commerce strategy - Digital transformation through Web Services and User Experience innovation - Cross Country & Cross Industry experience in Online marketing, Brand Management, Digital marketing and Branding - Expertise in managing complete Digital Initiatives - SEO, SEM, Social, Email/SMS, Website, Mobile Apps(Acquisition, Retention, Reuse, Referral) CORE COMPETENCIES Product Management & Ecommerce Strategy Online Marketing, Branding and Advertisements Mobile Apps & website optimisation Advanced Web & App Analytics Digital and Social Marketing Strategy Marketing & Brand Positioning Acquired Skills - Strategic Marketing – Marketing Plans, Marketing Mix, Brand Management, Online/Digital Marketing - Product Management – Digital Innovation, Mobile App , Product Development/launch, E-commerce strategy - General Management & Leadership – Business plan, Managing P & L, costing & budgeting, team development - Agency Relationship Management – External Agency Relationship Management, Alliance Relationship Goal Work with good people & carve out a new edge to my professional career. My Favorite 3 words- Time- Information - Resource Health- Wealth- Relationship Efficiency, Execution & Performance

Experience

Head - IIFL Markets Mobile Apps, IIFL (India Infoline Group)

Feb 2015 to Present

- Leading team for development, testing, UX/UI Improvement and marketing of IIFL Markets App & Mutual Fund App - Mobile App Version control, UX/ UI Improvement for Android / iOS/ Windows/ iPad - Strategy for launch of New versions and new features across digital channels - Manage digital channels – website, SEO/SEM, email and SMS campaigns, App Install Campaigns - Manage social channels - YouTube, Twitter, Facebook, and others, Manage ORM - Reach and engage targeted users, Increase Acquisition, Usage and Retention of the app Achievement: - Increased m-commerce from 3% to 25%, Mobile trading percentage from 3% to 32% - Successful Launch of Ver 2.0, 3.0 - Managed Digital Channels. Managed TVC Campaigns, App Install Campaigns - Increased App downloads to 5 Lakh and App rating from 3.9 to 4.4 in span of 9 months

Head - Digital Marketing , Meru Cabs

Aug 2014 to Nov 2014

- Launch of Meru App 3.0 and 4 cities across all digital channels - Manage complete Online marketing for 13 cities & 3 brands - Meru Cabs, Meru Flexi and Meru Genie - SEO / SEM , SMO / SMM for all three brands for higher brand awareness, engagement and higher activation - Manage Social Media - YouTube, LinkedIn, Twitter, Facebook, Instagram and others - Manage Website - Desktop and Mobile for better customer experience and higher conversions - Manage Mobile App; drive downloads and activation through emails/SMS/Call center - Manage different digital alliances for better customer engagements and drive downloads of mobile app - Ecommerce -Increased booking from mobile app to 70% of total booking

Senior Marketing Manager - Alternate Channel (Online) - Mortgage Products , ICICI Bank

Aug 2013 to Jul 2014

- Manage P & L, costing for alternate channel; Drive online conversions though different online vendors - Manage Email, SMS, SEO/SMO, SEM/SMM campaigns for better engagements and higher lead generation - Manager Alternate Channel – Online/Website, Bank Bazaar and outbound call centre to improve business - Conceptualized and optimised E-mail & SMS campaigns for better customer reach and customer acquisition - Driving transactions/business through online channel by effective user experience, customer communication, cross-sell - Brand and product communication; Co-ordination with external Marketing, Advertising & PR agencies - Managed iloans mobile application, driving activation of current home loan customers through emails/SMS/Call center - Set up & managed www.mortgage-connector.com to reach, engage, activate & retain connectors/ referral agents - Set up & managed www.home.icicibank.com to display ICICI bank approved projects and to engage with customers - Managed Brand experience though development of new destop & mobile website for home loans

Online Marketing and Branding Consultant , Freelance Marketing Consultant

Jun 2011 to Jul 2013

Trying to set up my own entrepreneurial venture in online marketing and branding - Product Marketing Consultant for IIMB Alum startup Spanedea.com - Online Education – CAT, GRE, GMAT, IIT-JEE - Consultant- Ontime Service Apartments Group - Conceptualized and optimised launch of OnTIme Hotel - Marketing Consultant with Gadhia Solar Energy System Pvt. Ltd ( FLAREUM TECHNOLOGIES ) to launch PV products in Indian market Key Highlights: - Driving customer acquisition/Business through search marketing, online media referrals - Creating innovative product promotions to drive customer acquisition across various digital channels - Spearheaded digital transformation & innovation for Customer retention & loyalty through repeat usage - Optimised on-page & off-page SEO for better search visibility to ensure top rank & increase click through rate - Website & Product/Company presentation update, SEO, SEM, SMM and SMO, Google Adwords, PPC campaigns - Advanced Web Analytics, Managed email and online marketing campaigns; Writing Blogs, Case Studies and whitepaper - Developed Product Branding Strategy, Brand building for new products, Managed PLCM for Products - Market research, Competitor analysis & Sales support, Pricing, Content writing, Marketing collateral & presentations,

Head- Product Research and Business Development , Al Mansoor IT Consultancy Services

Jan 2009 to Apr 2011

- Overall Management of Business development & Research department in India & Middle East - Managed affiliate, email and search engine marketing programs and campaigns for better customer reach - Developed Online advertising strategy - Optimized online advertising against ROI for better customer acquisition - Online/Digital Marketing of Products/Services; SEO, SEM, SMM and SMO, Google Adwords, Analytics, PPC campaigns - Developed product strategy for online services/products, implemented global, e-commerce marketing strategies. - Product manager for new products, Product performance & analysis, Annual marketing budgets & plans - Restructured – Pre-Sales, Sales, Marketing & Product development/launch related to ERP, CRM , IT Security - Managed Branding, Corporate communication, Marketing and Promotion, Events management, Trade Fairs, Seminars - Conduct Secondary and Primary Market research, Competitor study, writing White paper/Case studies & blogs - Responsible for pre-sales & commercial proposal, project presentation to top management & CXO Relationship - Brand Re-launch AMICS - completely transformed website, logo design & tagline, Marketing Collateral & presentations

Regional Head , Verve Consulting

Apr 2008 to Jan 2009

Regional Manager, Hyderabad -Overall Management of Southern India Regional office of Verve Consulting (www.verveconsult.com) -Under guidance of & direct reporting to CEO, Verve Consulting Pvt. Ltd. -Managed Marketing, HR, & Admin functions for Southern India regional office Business Development Manager, Regional office -Business Development accorss 5 Indian states ( AP, TN, Kanataka, Kerala, Maharashtra) -Led the client management program in the 5 states ( AP, TN, Kanataka, Kerala, Maharashtra) Key Account Manager, Regional office -Managed all clients accounts & their projects in 5 states (AP, TN, Kanataka, Kerala, Maharashtra)

Education

MBA, IIM Calcutta

Jun 2006 to Feb 2008

Consumer reviews

Kashyap

Very helpful, gave details of how the industry works, and improvements to curriculum

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