Chaitanya Shahare

Product Head - IIFL Markets Mobile Apps at IIFL (India Infoline Group)

Mumbai Area, India

Summary
digital and online marketing Mobile Application Development social media management Application Design UI/UX Design
- An IIM Calcutta MBA & Production Engineering graduate with 10+ years of experience in Product Management, Mobile App and E-commerce strategy

- Digital transformation through Web Services and User Experience innovation

- Cross Country & Cross Industry experience in Online marketing, Brand Management, Digital marketing and Branding

- Expertise in managing complete Digital Initiatives - SEO, SEM, Social, Email/SMS, Website, Mobile Apps(Acquisition, Retention, Reuse, Referral)



CORE COMPETENCIES

Product Management & Ecommerce Strategy Online Marketing, Branding and Advertisements

Mobile Apps & website optimisation Advanced Web & App Analytics

Digital and Social Marketing Strategy Marketing & Brand Positioning



Acquired Skills

- Strategic Marketing – Marketing Plans, Marketing Mix, Brand Management, Online/Digital Marketing

- Product Management – Digital Innovation, Mobile App , Product Development/launch, E-commerce strategy

- General Management & Leadership – Business plan, Managing P & L, costing & budgeting, team development

- Agency Relationship Management – External Agency Relationship Management, Alliance Relationship



Goal

Work with good people & carve out a new edge to my professional career.



My Favorite 3 words-

Time- Information - Resource

Health- Wealth- Relationship

Efficiency, Execution & Performance
Experience

Head - IIFL Markets Mobile Apps at IIFL (India Infoline Group)

Feb 2015 - Present

- Leading team for development, testing, UX/UI Improvement and marketing of IIFL Markets App & Mutual Fund App - Mobile App Version control, UX/ UI Improvement for Android / iOS/ Windows/ iPad - Strategy for launch of New versions and new features across digital channels - Manage digital channels – website, SEO/SEM, email and SMS campaigns, App Install Campaigns - Manage social channels - YouTube, Twitter, Facebook, and others, Manage ORM - Reach and engage targeted users, Increase Acquisition, Usage and Retention of the app Achievement: - Increased m-commerce from 3% to 25%, Mobile trading percentage from 3% to 32% - Successful Launch of Ver 2.0, 3.0 - Managed Digital Channels. Managed TVC Campaigns, App Install Campaigns - Increased App downloads to 5 Lakh and App rating from 3.9 to 4.4 in span of 9 months

Head - Digital Marketing at Meru Cabs

Aug 2014 - Nov 2014

- Launch of Meru App 3.0 and 4 cities across all digital channels - Manage complete Online marketing for 13 cities & 3 brands - Meru Cabs, Meru Flexi and Meru Genie - SEO / SEM , SMO / SMM for all three brands for higher brand awareness, engagement and higher activation - Manage Social Media - YouTube, LinkedIn, Twitter, Facebook, Instagram and others - Manage Website - Desktop and Mobile for better customer experience and higher conversions - Manage Mobile App; drive downloads and activation through emails/SMS/Call center - Manage different digital alliances for better customer engagements and drive downloads of mobile app - Ecommerce -Increased booking from mobile app to 70% of total booking

Senior Marketing Manager - Alternate Channel (Online) - Mortgage Products at iCICI BANK

Aug 2013 - Jul 2014

- Manage P & L, costing for alternate channel; Drive online conversions though different online vendors - Manage Email, SMS, SEO/SMO, SEM/SMM campaigns for better engagements and higher lead generation - Manager Alternate Channel – Online/Website, Bank Bazaar and outbound call centre to improve business - Conceptualized and optimised E-mail & SMS campaigns for better customer reach and customer acquisition - Driving transactions/business through online channel by effective user experience, customer communication, cross-sell - Brand and product communication; Co-ordination with external Marketing, Advertising & PR agencies - Managed iloans mobile application, driving activation of current home loan customers through emails/SMS/Call center - Set up & managed www.mortgage-connector.com to reach, engage, activate & retain connectors/ referral agents - Set up & managed www.home.icicibank.com to display ICICI bank approved projects and to engage with customers - Managed Brand experience though development of new destop & mobile website for home loans

Online Marketing and Branding Consultant at Freelance Marketing Consultant

Jun 2011 - Jul 2013

Trying to set up my own entrepreneurial venture in online marketing and branding - Product Marketing Consultant for IIMB Alum startup Spanedea.com - Online Education – CAT, GRE, GMAT, IIT-JEE - Consultant- Ontime Service Apartments Group - Conceptualized and optimised launch of OnTIme Hotel - Marketing Consultant with Gadhia Solar Energy System Pvt. Ltd ( FLAREUM TECHNOLOGIES ) to launch PV products in Indian market Key Highlights: - Driving customer acquisition/Business through search marketing, online media referrals - Creating innovative product promotions to drive customer acquisition across various digital channels - Spearheaded digital transformation & innovation for Customer retention & loyalty through repeat usage - Optimised on-page & off-page SEO for better search visibility to ensure top rank & increase click through rate - Website & Product/Company presentation update, SEO, SEM, SMM and SMO, Google Adwords, PPC campaigns - Advanced Web Analytics, Managed email and online marketing campaigns; Writing Blogs, Case Studies and whitepaper - Developed Product Branding Strategy, Brand building for new products, Managed PLCM for Products - Market research, Competitor analysis & Sales support, Pricing, Content writing, Marketing collateral & presentations,

Head- Product Research and Business Development at Al Mansoor IT Consultancy Services

Jan 2009 - Apr 2011

- Overall Management of Business development & Research department in India & Middle East - Managed affiliate, email and search engine marketing programs and campaigns for better customer reach - Developed Online advertising strategy - Optimized online advertising against ROI for better customer acquisition - Online/Digital Marketing of Products/Services; SEO, SEM, SMM and SMO, Google Adwords, Analytics, PPC campaigns - Developed product strategy for online services/products, implemented global, e-commerce marketing strategies. - Product manager for new products, Product performance & analysis, Annual marketing budgets & plans - Restructured – Pre-Sales, Sales, Marketing & Product development/launch related to ERP, CRM , IT Security - Managed Branding, Corporate communication, Marketing and Promotion, Events management, Trade Fairs, Seminars - Conduct Secondary and Primary Market research, Competitor study, writing White paper/Case studies & blogs - Responsible for pre-sales & commercial proposal, project presentation to top management & CXO Relationship - Brand Re-launch AMICS - completely transformed website, logo design & tagline, Marketing Collateral & presentations

Regional Head at Verve Consulting

Apr 2008 - Jan 2009

Regional Manager, Hyderabad -Overall Management of Southern India Regional office of Verve Consulting (www.verveconsult.com) -Under guidance of & direct reporting to CEO, Verve Consulting Pvt. Ltd. -Managed Marketing, HR, & Admin functions for Southern India regional office Business Development Manager, Regional office -Business Development accorss 5 Indian states ( AP, TN, Kanataka, Kerala, Maharashtra) -Led the client management program in the 5 states ( AP, TN, Kanataka, Kerala, Maharashtra) Key Account Manager, Regional office -Managed all clients accounts & their projects in 5 states (AP, TN, Kanataka, Kerala, Maharashtra)

Education

MBA at IIM Calcutta

Jun 2006 - Feb 2008

User Testimonials
Kashyap

Very helpful, gave details of how the industry works, and improvements to curriculum

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