The last few years have seen a shift in the kind of content that consumers want and are given. With quality content taking precedence, video marketing has been among the most favoured and well-received forms of content for marketers and consumers alike.
As per MotionCue’s ‘The Video Marketing Landscape in 2020′, 78% of marketers under survey were of the belief that video marketing has helped their business in generating new leads and onboarding new customers.
One of the more engaging, entertaining and absolutely creative ways of video marketing is via animated videos. As businesses and their marketing needs become increasingly digitised, animated videos in the form of 2D & 3D explainer videos, animated graphics, industrial animation etc. are a great way to effectively capture and communicate the essence of your product or service.
As a small business, or if you simply wish to try your hand at creating simple videos or animated GIFs for your business, here are a few software that should make your job easy:
In the age of cutting edge competition, it only makes sense that you deliver exceptional value through your brand communication. Here’s where animation video production service providers come into the picture. If animated videos form an essential part of your marketing tactics (which they should), hiring the right animation studio that is well-equipped to understand and beautifully translate your brand’s value proposition is equally essential. Videos are a great way to effectively communicate within the organisation too – think explainer videos for training purposes, for example.
Benefits of Outsourcing Your Video Production Needs
In outsourcing your video production needs, you not only let the experts take over, but also –
- Save up on capital and other fixed costs – equipment, hardware, software, salaries, to name a few;
- Pay per use – you will get billed only for the actual hours of work put in;
- Get end-to-end solutions – video production companies have a complete set up to take care of everything that goes into making a kickass video;
- A third-person perspective – an in-house team might certainly be capable but perhaps restricted in their scope. By outsourcing, you open up a new world of creative possibilities.
Tips for Hiring A Video Production Service Provider
Hiring an animation video production service provider is an investment that goes a long way for your business which is why it is crucial that you select one that caters to all your requirements.
Here are a few things that you need to consider while outsourcing your video production needs:
1. Define Your Requirements
Needless to say, the first step towards getting the desired output is to outline your goals. A simple checklist can help you gain perspective about what you are looking for from the animated videos. Typically, you need to define:
- What is the purpose of the animated video?
- Who are the intended users/ targeted audience?
- Where will the video be displayed?
- What is the message that needs to go out through the video?
- What is your budget?
- What is the intended size and scale of the project?
While this list isn’t exhaustive, having an answer to these basic questions can give you enough clarity to know what exactly you are looking for from an animation video production service provider.
2. Review The Service Provider’s Portfolio
Once you outline your requirements, the next thing to do is explore your service provider options. Animation studios are plenty, but finding the right one can be a task. Luckily, the animation is a visual medium, and the proof of a job well done is right in front of you. Besides, you might be looking for a particular style of animation that certain studios are better equipped at handling. On a broad level, these are pointers that you need to keep in mind while reviewing the past work of an animation studio:
- Past projects and handling of clients
- Industry knowledge
- Scale and budget of projects handled in the past
- Team size and capability
- Work samples
- Client reviews on online platforms
3. Analyse The Service Provider’s Offerings
Different animated video production service providers offer different bundles of services in their package. One of the primary reasons why outsourcing your video production needs is the right way to go is because you can pay for only what you need. Based on your requirements, you can go through different portfolios to find a service provider that gives you the output and added services that you need.
You should typically look out for details such as processing of requests, the number of revisions allowed, conditions (if any) on file transfers, value-added services and project management. TapChief’s Animated GIFs and Short Videos vertical provide you in-built project management, communication and file transfer solutions. Once the end project is delivered to you, you are given sole rights of the animated video or GIF, making further use hassle-free for you.
4. Compare Pricing Packages
Once you narrow down your animation studios as per your requirements and their expertise and offerings, you must get down to the crucial part – the pricing package. Research industry rate where you are looking for prices for 1 or 2 videos only – usually these are determined based on the duration of the animated video.
For continuous or bulk requirements, you might want to consider comprehensive pricing options, similar to what TapChief’s Design Package looks like. Their plans are split into Essential, Pro and Premium categories, Premium being the plan that covers all your potential design requirements. With each package, they offer unlimited designs and unlimited revisions along with an end to end client servicing, making their plans extremely value for money.
Choosing the right animated video production service provider necessarily has to be a well thought out process. The animated videos are expected to be a reflection of your organisation’s and brand’s voice, and you must invest in a service provider that can help you stay true to it while keeping the creative quotient high.