Choosing a content writing service provider is a massive decision. It can affect everything from your online traffic, store footprints to brand reputation. To quote a statistic, almost 81 percent of buyers research online before purchasing a product or service. Simply put, your content has a direct impact on your business growth.
There’s a lot at stake, so you need to ensure you select the most appropriate service provider. Now, how do you do that? Well, to make your life easier, we have listed down and briefly explained the six critical things you need to do when searching for a content writing service provider.
How to choose the right content writing service provider for your business?
Before we get started, let’s review the benefits of working with a content writing service provider instead of building an in-house team.
The benefits of content writing services
- It is comparatively cheaper (no employee benefits, no recruitment cost, etc.) and more comfortable to scale up or down according to your needs.
- You will be able to focus on experimentation, analytics, and growth strategies without the pressure of having to churn out content and meet deadlines.
- It will be much easier to maintain a consistent flow of content, as most service providers have many writers at their disposal. For instance, at TapChief, we have more than 1000 expert writers on our platform.
- You will have more freedom to experiment as you have access to expert writers adept at different styles, content formats, and marketing channels.
- Project management will be less of a worry. For instance, on TapChief, all you have to do is place the order; we will take care of the rest — briefing the writer to ensuring timely delivery.
- Creative blocks and burnouts won’t hinder your progress.
Moving on, here are six tips to help you choosee the right content writing service provider.
1. Clearly outline your needs
There are many content writing service providers out there, and each of them operate in different ways. Some prioritize quick turnaround times, while others focus on quality. Some may specialize in short-form content, while others may be focused on creating ebooks, whitepapers, etc. So, having a clear understanding of your requirements will help make your search more effective and targeted.
Now, how do you analyze your content requirements? Well, ask yourself the following questions:
- What are you aiming to achieve with your content? It could be — get conversions through content, grow your email list, establish your brand as a thought-leader, grow your social media following, improve organic rankings, among others.
- What are the different types of content you will need to achieve these objectives? For instance, if you want to grow your email list, you can perhaps create an e-book and offer it as a downloadable in exchange for emails.
- How many such pieces of content would you require? This should help you decide if it is going to be a one-time engagement or an on-going one.
- What’s the level of expertise required? What’s the maximum budget you can allocate? How quickly do you want the project to be completed? What are the additional services you would need from the service provider?
- How critical is the project to your business and in achieving your business goals?
- Do you want to be hands-off or hands-on? This largely depends on your (or your team’s) bandwidth of your team.
2. Do your research
Once you’ve outlined your needs, spend a bit of time to compare and evaluate the different content service providers in the market. Visit their website, collect all the necessary information, and compile it in one place. Look out for things such as:
- Pricing packages
- Content formats
- Turnaround times
- Value-added services
- Industry expertise
- Number of revisions allowed
- Project management support
- Dedicated customer support
3. Look for social proof
Social proof is one of the best indicators of quality. It can tell you everything you need to know about the service provider — from the style of work, level of expertise, area of expertise, responsiveness to client satisfaction levels.
So, spend some time, analyze the service provider’s reviews on TrustPilot, Clutch.co, Google, and other such platforms. Besides that, scan through their testimonial or customer section on their website. We recommend reviewing potential candidates based on the number and the scale of projects they’ve completed.
If you want to be thorough, you can reach out to staff from companies they have worked with previously and gauge their satisfaction levels.
4. Identify gaps in your content base
Review the content you already have on your blog. This should help you:
- Identify outdated articles.
- Find out articles that are of low quality.
- Establish what content formats are performing well for you.
- Identify articles that are not SEO-optimized (use Yoast plugin).
- Identify articles that are not ranking for the desire keywords (use Search Console).
After that, use an SEO tool like SEMRush to identify key topics and keywords you missed. Also, determine how your competitors are performing — the type of content is driving traffic for them, the keywords they are targeting, their traffic distribution, and more.
Once you have completed these tasks, list down your finding, and review them. This will help you decide:
- The minimum number of blog posts you need to create to fill all the gaps.
- Which content packages should you buy? What value-added services (Design, SEO, etc.) will you be needing?
- The priority status for each blog post and how quickly you will need it.
5. Set expectations
Once the service provider has been finalized, let them know how involved you’ll be at each step of the project’s workflow and process. It will help both parties plan accordingly.
Communicate your needs effectively and evaluate delivery timeframes so that you’re on the same page, be it through video meetings or telephonic briefings. After all, transparency is the key to maintaining healthy and long-term relationships.
6. Read the contract carefully
Before you start working, review the contract, ensure it mentions the scope of work, the terms and conditions of work and payment, the cancellation process, revision policy, etc. A standard agreement in itself indicates that the content writing service provider you’re dealing with is genuine and authentic.
Remember, a piece of content you publish is never just an article or an ebook; it represents your business, values, mission, and more. So, you have to be meticulous, spend adequate time and effort, follow the abovementioned steps, and ensure you choose the right content writing service provider.
TapChief can help you with all types of content requests, from listicles to ebooks. All you have to do is place a request (which only takes a few minutes), and we will take care of the rest — briefing the writer, project management, grammar checks, to the final delivery.
Subscribe now and get your content created by expert writers. What’s more, your first order is completely free!