Category: Marketing

All things marketing to help you grow your business with actionable insights and Q&As with industry leaders.

Startup Brand Building Can’t Be an Afterthought

Reading Time: 5 minutes$9 billion was invested into Indian startups in 2015 which is nearly 50% of the past 5 years’ total deal … Continue reading Startup Brand Building Can’t Be an Afterthought

read more

Why Local Businesses Should Focus on SEO

Reading Time: 5 minutesIt’s an undeniable fact that SEO helps in enhancing local business and marketing.  Every business which has its assets online, … Continue reading Why Local Businesses Should Focus on SEO

read more

Expert’s Guide to E-Commerce Email Marketing

Reading Time: 10 minutesIf yours is a business in the developed world, there are high chances that all of your customers would possess … Continue reading Expert’s Guide to E-Commerce Email Marketing

read more

How to Identify your Target Audience

Reading Time: 2 minutes9/10 startups fail, which is a harsh reality in the world of entrepreneurship. However, I believe that such a high … Continue reading How to Identify your Target Audience

read more

Here’s Why Should Pay More Attention to Your Content

Reading Time: 2 minutesWe watch over 1 billion hours of YouTube videos a day (Source: Brandwatch) There are 500 million Tweets sent each day. That’s 6,000 Tweets … Continue reading Here’s Why Should Pay More Attention to Your Content

read more

5 Things Every Marketer Should Avoid on Twitter

Reading Time: 3 minutesThe digital marketing scene these days makes it must for marketers to be present and mostly, be active on various … Continue reading 5 Things Every Marketer Should Avoid on Twitter

read more

10 Podcasts Every Marketing Newbie should Listen to

Reading Time: 6 minutesPodcasts are a great way to consume knowledge while doing other tasks. There are several podcasts out there for various … Continue reading 10 Podcasts Every Marketing Newbie should Listen to

read more

The Marketers’ Guide to AI Lingo

Reading Time: 4 minutesIt’s insufficient for advertisers to gather petabytes of information; it takes a sharp personality to comprehend it all. Really it … Continue reading The Marketers’ Guide to AI Lingo

read more

Marketing Effectiveness and Efficiency

Reading Time: 3 minutesI have to agree with Peter Drucker, the author of the book The Effective Executive when he explains the difference … Continue reading Marketing Effectiveness and Efficiency

read more