Bhanu Batheja

Associate Account Manager at Adobe

Delhi, India

Summary
ECommerce Real-Time Bidding Google Adwords Remarketing Bing Omniture Google Analytics SEM Digital Marketing

Result Oriented Marketing Professional with more than 8 years of hands-on experience in handling media spends for top notch clients on Search, display and social platforms.

Services
Webinar on Google Shopping

Webinar on Google Adwords

Experience

Associate Account Manager at Adobe

Aug 2015 - Present

Managing and Strategizing SEM Portfolio of over 40 Million Euros for Europe Region across several e-commerce clients on Google and Bing Ad Cloud with and without Adobe Media Optimizer.

Lead - SEM Operations at Connexity

Feb 2012 - May 2015

- Lead a team of 5 to handle complete SEM portfolio of 30 million keywords across 100+ accounts for Google & Bing Accounts for a leading comparison shopping website, Shopzilla.com for US, UK, Germany & France Markets. - Bid management : for optimization for higher ROI and CTR. - Explore new keywords : to capture more market share– using quality signals from both transactional data and non-transactional attributes. - Ad Management and Landing page optimization: New ways of adgrouping and creating innovating new ads for better CTR. 15% lift in CTR achieved. Exploring ways of optimizing Landing pages for better site conversion. - Search and Display Networks: Proactively identify and evaluate new opportunities across Search and Display Networks. - Engineering/DataScience automation: Working closely and providing inputs and success criteria to Engineering/DataScience team to create, integrate and fast path keyword management and optimize bid management systems.

Content and Copywriter at Sambodhi Research and Management Institute

Mar 2011 - Oct 2011

- Brand management : -- It involved writing niche content for official website, various online educational and promotional portals, blogs and collaterals (that included prospectus for the institute too). - SEO / SEM ground up setup: -- Took responsibility for maintaining online reputation of the brand by taking up Search Engine Optimization (SEO) along with brand promotion. -- Conducting extensive keyword analysis, wrote “description” Meta tags, optimized content, used anchor texts for back links. -- Google Adwords account management and kicked off SEM with a small portfolio. - Social presence setup: -- Managed social media- Facebook, LinkedIn, many social bookmarking sites and directory submission. See less

Content Writer Associate at Innodata Isogen Pvt Ltd

Dec 2009 - Dec 2010

Education

BA at PGDAV College, Delhi University

Dec 2005 - Dec 2008

Achievements

Google Adwords Certified

Adobe Analytics Certified

Google Search Fundamentals Certified

Scalability Superstar Award @ Adobe

Single handedly managing multi-million dollars portfolios for Adobe

Contact
image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...