Result Oriented Marketing Professional with more than 8 years of hands-on experience in handling media spends for top notch clients on Search, display and social platforms.
Associate Account Manager at Adobe
Aug 2015 - Present
Managing and Strategizing SEM Portfolio of over 40 Million Euros for Europe Region across several e-commerce clients on Google and Bing Ad Cloud with and without Adobe Media Optimizer.
Lead - SEM Operations at Connexity
Feb 2012 - May 2015
- Lead a team of 5 to handle complete SEM portfolio of 30 million keywords across 100+ accounts for Google & Bing Accounts for a leading comparison shopping website, Shopzilla.com for US, UK, Germany & France Markets. - Bid management : for optimization for higher ROI and CTR. - Explore new keywords : to capture more market share– using quality signals from both transactional data and non-transactional attributes. - Ad Management and Landing page optimization: New ways of adgrouping and creating innovating new ads for better CTR. 15% lift in CTR achieved. Exploring ways of optimizing Landing pages for better site conversion. - Search and Display Networks: Proactively identify and evaluate new opportunities across Search and Display Networks. - Engineering/DataScience automation: Working closely and providing inputs and success criteria to Engineering/DataScience team to create, integrate and fast path keyword management and optimize bid management systems.
Content and Copywriter at Sambodhi Research and Management Institute
Mar 2011 - Oct 2011
- Brand management : -- It involved writing niche content for official website, various online educational and promotional portals, blogs and collaterals (that included prospectus for the institute too). - SEO / SEM ground up setup: -- Took responsibility for maintaining online reputation of the brand by taking up Search Engine Optimization (SEO) along with brand promotion. -- Conducting extensive keyword analysis, wrote “description” Meta tags, optimized content, used anchor texts for back links. -- Google Adwords account management and kicked off SEM with a small portfolio. - Social presence setup: -- Managed social media- Facebook, LinkedIn, many social bookmarking sites and directory submission. See less
Content Writer Associate at Innodata Isogen Pvt Ltd
Dec 2009 - Dec 2010
BA at PGDAV College, Delhi University
Dec 2005 - Dec 2008
Google Adwords Certified
Adobe Analytics Certified
Google Search Fundamentals Certified
Scalability Superstar Award @ Adobe
Single handedly managing multi-million dollars portfolios for Adobe