Ayan Sinha

Banking & Finance | Asset under Management | Mutual Funds | Operations & Compliance | Process Enhancement

Mumbai Area, India

Welfin Financial Services and Wealth Advisory Services Ltd.

5000 /30mins

Short Biography

I am Ayan Sinha, a skilled and a seasoned senior management professional with 8+ years of experience focusing on Mutual Funds and Asset Management. I hold a management degree from ICFAI B-school and NISM certifications for Equity Derivatives, Securities Operations & Risk Management, Depository Operations Certification and Mutual Funds. My stronghold is my ability to understand the market requirement and supply the market with a perfect product to gain trust of the customer, leading to loyal customers. I am currently associated with ICICI Securities Limited, Mumbai since August 2007 as Senior Manager – Mutual Funds Operations. And below are few of the most significant highlights of my career: • Implementation of Joint Holder Facility in investment products, increased in MF AUM by 5% • Implementation of payment gateway, increased business by 10% and led to retention of several customers • Launched new business channel for IA and IFA segment • Implemented changes in MF feed due to regulatory changes • Implemented controlled reports to eliminate manual errors and achieved 70% less related customer complaints • Implementation of MF Transaction Charges in iDirect after abolition of entry Load by SEBI • Launched Systematic Transfer Plant, gained sizeable increase in customer satisfaction • Launched online National Pension System My career highlights, clearly stipulates that I have led the financial initiatives with a futuristic view and provided the innovative technological solutions to increase market penetration and gain customer loyalty & retention. And my market analysis and financial understanding has allowed me design impact products and solution to customize the demands. I am a quick learner and possess exceptional analytical skills to improvise operations and implement necessary compliance & regulatory reforms. I’m eager to discuss requirements for a senior level operations manager in Mutual Fund BFSI Industry. I could be reached on [email protected]


Proprietor, Welfin Financial Services and Wealth Advisory Services Ltd.

Jan 2016 to Present

We provide holistic financial planning services such as investment planning, tax planning,wealth advisory,estate planning and retirement planning.

Senior Manager, ICICI Bank

Jul 2007 to Sep 2013

Responsibilities: • Heading the centralized Mutual Funds operations team of 10 members handling MF transaction processing • Handled unit reconciliation, non-financial transaction processing and customer queries for Asset under Management, grew from INR 5000CR–7000CR • Looked after 150 major NFOs worth INR 672CR offered by the AMCs to domestic customers • Monitored portfolio performance of approx 4L customers (10% HNI & Wealth) with periodical advisory services to ensure high ROI • Daily suspense reconciliation, outward subscription funding and inward redemption funding • NAV validation compilation, updated the same to all AMCs in the system and ensured reporting of various orders to the fund house at appropriate cut off • Taken additional responsibilities for managing Systems Development to re-engineer ICICI Direct Mutual Fund System for MF, FD, Insurance and NPS products • Initiated process improvements through functional changes, technological enhancements and people management • Ensured 2 level back-up for each activity by re-allotment of activities within team, so as to ensure continuity in case of absence of any team member Achievements: • Benchmarked services offered by competing organizations, standardized operations and created the USP of the division • Launched Payment Gateway & implemented joint holder facility, led to 5% increase in AUM and 10% increase in business • Facilitated changes in MF feed to meet regulatory guidelines • Launched Systematic Transfer plan, which led to increase in customer satisfaction • Launched online new pension system product & new business channel for IA & IFA segment • Implemented various changes in regulatory environments like abolition of entry load, MF remediation requirements and joint holders for Mutual Fund • Ensured compliance and adherence with all statutory regulations of SEBI & RBI • Achieved 70% reduction in consumer complaints by way of increased controls in the daily processes by introduction of Control Reports


, IBS Hyderabad

Dec 2002 to Dec 2004

, University of Mumbai

Dec 1998 to Dec 2001

, Kendriya Vidyalaya

Dec 1984 to Dec 1994

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