Avinash Parhi

Marketing Director - Shopclues | E-commerce Leader | Guest Speaker | Strategist

Bengaluru Area, India

Seed Funding  Mentoring/Leadership Strategy & Operations marketing strategy Corporate Strategy ECommerce Ecommerce Analytics People Management & Development Category Management GTM Mentoring New Hires Go To Market Strategy Consumer Insight Ecommerce Strategy
Passionate about product strategy and consumer behaviour, Avinash is an astute strategist who is leading the category level strategy for all product categories of Shopclues. Prior to joining Shopclues, he spearheaded the launch of Laptops & Tablets category for Micromax.
He has diverse experience across industry sectors including banking, consumer durables and ecommerce. He pursued his MBA from IIM Bangalore and B.Tech from NIT Rourkela. During his free time, Avinash enjoys reading about gadgets, automobiles, long drives, photography and listening to music.

Director - Category Marketing (All Categories) at ShopClues

Nov 2015 - Present

Leading Growth & Marketing Strategy for all Product Categories of Shopclues

Guest Speaker at Educational Institutions and Corporate Forums

Dec 2014 - Present

Have been delivering guest lectures, immersion courses, key-note speeches, round table discussions and panel discussions for various educational institutions (IIMs, XIMB, TAPMI, engineering colleges, etc.) on diverse topics including but not limited to Indian ecommerce, retail industry and professional education system.

Advisor at Various Startup Firms

Jun 2014 - Present

List of areas that I advise/advised: 1. Multiple ecommerce startups (India & Abroad) - Setup, Operations & Growth Strategy 2. Payment Gateway Platform firm for it's entry into related verticals 3. Car Detailing firm on it's expansion plan & funding strategy


PGDM(MBA) at IIM Bangalore

Jun 2009 - Mar 2011

Intermediate (Stage 1 and Stage 2) at ICWAI

Jun 2005 - Jun 2007


Jun 2004 - Mar 2008

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...