Avik Chattopadhyay

A professional rolling stone!

Gurugram, Haryana, India

Summary
Stratagic Leadership Product Planning Brand Strategy
Been in the automotive industry for 22 years. Cars, oil, lubes, cars again and tyres. Guess need to do batteries some time. Or better, consult an Indian battery brand. Have been through 5 memorable product and brand launches [Zen, Caltex, Mobil, Swift and Apollo], 1 IPO [Maruti Suzuki], 3 mergers / acquisitions [ExxonMobil, Apollo-Dunlop and Apollo-Vredestein]. Used all that experience as a brand consultant for a year. Dived back into the world of cars with Peugeot but unfortunately the proposed project was indefinitely postponed [terrific experience though!]. Completed a short but eventful sojourn with Volkswagen in rebuilding the brand's relevance and aspiration in India. Left a strong, credible and confident team in place there to take the journey forward.

Now the professional rolling stone starts a fresh new journey at Expereal - of partnering organisations, institutions, places and ideas in value creation. [Never been a great fan of the word 'consultant'...seems too pompous].

The years are catching on, but not the moss! Thankfully!!

Specialties: Automotive marketing & business management, branding and identity, product development, M&A and integration, turnarounds
Experience

Co-creator at Expereal India

Nov 2014 - Present

"One equal temper of heroic hearts, make weak by time and fate, but strong in will. To strive, to seek, to find, and not to yield." - Ulysses, Lord Tennyson. Three like-minded and like-hearted 40+ year-olds start on our mission of partnering organisations, institutions, places and ideas to co-create bespoke sustainable value. From the mega to the big and niche. From the powerful to the significant and wanting-to-be. Through strategic brand and marketing interventions and solutions.

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...