Ashish Singhal

SDE III at Livspace

Bengaluru Area, India

Livspace

500 /30mins

Short Biography

Startup Consulting, Web application development, Server and Client side performance optimization, Data Analytics, Amazon Web Services, Startup Funding, Pitch , Digital Marketing.

Experience

SDE III, Livspace

Nov 2016 to Present

Co Founder, Urban Tailor

Apr 2015 to Present

SDE II, Amazon

Jul 2011 to May 2015

** Amazon Prime Now Service Launch - Detail Page Owned the end to end design, development and launch for the Detail Page on PrimeNow application. This was a fast paced launch where the new team was hand picked from different teams across Amazon to deliver the new service. TC Article: http://techcrunch.com/2014/12/18/amazon-brings-one-hour-delivery-to-nyc-with-prime-now ** Data Analytics Engine: Designed and Built the amazon's data analytics engine using DynamoDB, which provides feeds for purchase, view, scroll data and customer data directly to Amazon websites and Services, which can then leverage this data to dynamically influence customer behavior. Accomplishments - Enabled Customer Specific customization amazon wide. - Setup the Data Feeder service which other services can subscribe and render different logic based on Seasonality, Product or Customer Data. - Launched Initial experiment to rank Colors on Amazon Detail Pages based on the Product Order History and Customer preference which gained 100mm in revenue. ** Backend Lead for Amazon Tablet Team to render Detail Pages on Amazon Tablet Applications build using SpringMVC. Also lead projects to optimize latency on Tablet App detail pages. Accomplishments - Helped Amazon Tablet App Detail pages move to a new Java based backend architecture. - Successfully launched the new tablet app detail pages across 10 countries. - Help reduce the overall page latency by more than 400 ms and meet the launch goal. - Helped with the scalability and maintenance of the backend stack with the amazon growth in 10 different countries. ** Designed a system to detect Server and Client Side latency regressions without deploying the code to production Accomplishments - Tool can catch regression upto 5ms on the server side. - Created a baseline for amazon detail page using HTTP Archives and created our Team specific rules to catch client side regression - Track the amazon pages week after week and detect problems on its own.

Education

B.E. Computer Science, NSIT, Delhi

May 2007 to May 2011

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