The idea of content is changing, and businesses are running around to find ways to talk to their customers through multiple digital touchpoints. Businesses may be in command of their core offering but if their messaging isn’t up to the mark, they lose out on massive growth opportunities. That’s where I step in with my experience of 4 years in numerous forms of marketing. A highly ambitious and performance-driven marketing specialist, I write content (web pages, blogs, eBooks, whitepapers, slide decks, guides, case studies, and infographics) for multiple platforms, including web, mobile apps and IoT. I am a tech-savvy millennial, proficient in using a variety of Content Management Systems, Customer Relationship Management systems, and email marketing platforms. And if I don’t know a tool, I learn it as quickly as possible. I plan and execute every project smartly. I am a big organizer of things and have a knack for removing loopholes and optimizing workflows to achieve effective results. My background in Mass Communication has lent me intense research skills with a strong inclination towards arts and pop culture. I am always eager to learn what the digital industry has to offer. I never stop at mediocrity. Period. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ AREAS OF EXPERTISE ✔ Carrying out marketing campaigns to boost customer acquisition ✔ Content curation for multiple digital channels ✔ Identifying syndication platforms to boost inbound traffic ✔ Social media community management and monitoring ✔ Social media marketing (including paid LinkedIn and Facebook ads) ✔ Email marketing (drip campaigns, A/B testing, maintaining copy standards) ✔ Corporate brand positioning (digital) ✔ Internal & external marketing communications ✔ Fundamental knowledge of affiliate marketing & SEO ✔ Business analytics to drive data-driven decision making ✔ Proficiency in various team management, CRM & CM tools ✔ Team collaboration across verticals
Marketing Content Manager, QX Ltd.
Feb 2016 to Present
QX is an award-winning global KPO company that delivers providing finance, recruitment, payroll, IT software and corporate advisory services. I manage the US sector. My responsibilities include: + Writing engaging content for web, blogs, mobile, marketing collaterals, and other content assets + Developing and implementing social media strategies for target customers and public sector bodies + Working with the graphic design team to create marketing campaigns in congruence with the brand image + Working with SEO and SEM teams to boost inbound traffic + Working with the business development team to develop converting content campaigns and support them with the right content assets + Using various marketing tools to develop audience engagement and campaign reports + Delivering weekly reporting, insight and data analysis on website and social media performance + Conducting competitor analysis to identify opportunities and weaknesses in their pre-existing marketing strategies
Content Consultant, BuildEmploy Services Private Limited
Feb 2016 to Present
Empass is a new-age job skills assessment platform for recent graduates and working professionals. I manage blogs and social media channels for the brand.
Content & Social Media Marketer, Contensify
Jun 2015 to Present
Contensify.co is a startup that helps startups and small businesses in creating a strong digital presence. I work with a variety of B2B and B2C brands: + Researching current industry trends, real-time market data + Writing blogs, web and mobile content, SEO articles, infographics and eBooks + Managing social media channels + Client servicing ◘ Current clientele 1) Enterprise marketing automation suite 2) Software/product review website 3) AI travel assistant 4) Provider of premium interior designing services 5) Personal branding specialist ◘ Old clientele 1) A POS and payment solutions firm 2) Sales think tank 3) A big data software company. 4) A wedding planning mobile app 5) A mobile learning & training app 6) A data analytics & reporting platform Additionally, I have also written blogs on lifestyle, wellness, and contributed to a community website for women.
Masters in Mass Communication (Journalism), Symbiosis Institute of Media and Communication
May 2012 to Mar 2014