I am a public relations and communications professional combining more than 11 years of experience in managing brand building campaigns. I have worked on variety of clients across technology (B2B and B2C), lifestyle, retail and automobile sectors and mentored diverse teams. I am also a blockchain advisor and consult with companies and individuals on the impact on blockchain and cryptocurrency on business.
I have had the fortune to work on various facets of communications, helping me to build my expertise on public relations, media and influencer relations, and content and digital marketing. Some of the brands that I have closely worked with are - Technology: Lenovo, Citrix , Lifestyle: United Spirits Ltd., Arvind Lifestyle Brands, Omega, Automobile: Triumph Motorcycles and Startups likes of GeckoLife, MyFirstCheque and Grene Robotics.
I’m a digital enthusiast and well versed in new skills such as Google Adwords management, website development, SEO strategy and content optimisation across digital platforms. Naturally, it allows me to create an integrated and strategic blueprint for brand building, combining traditional and digital marketing tools.
Specialties: Integrated digital and traditional media communications programmes, media relations, influencer relations, analyst relations, digital strategy, brand strategy and blockchain