Aparna Bhatnagar

Co-Founder and CEO at GreenNGood.com, ECommerce/Start-up/ Social Enterprise Consultant

Bengaluru, Karnataka, India

Summary
CSR ecommerce Entrepreneurship Social Media Interviewing Skills Internet Entrepreneur Strategy Marketing
I am currently an ecommerce entrepreneur running an organic and natural products marketplace. Previously, I have built marketing and risk management solution using Data Analytics for leading Multinational companies in Europe, Middle East and South Asia such as Citibank, Dun and Bradstreet. I am an MBA from IIM Ahmedabad and MA (Eco) from Delhi School of Economics.
I can help students with resume's and interviews as I have been on selection panels of MBA institutes as well as companies. I can also help start ups, NGOs, Social entrepreneurs with inputs and advice on their venture.
Experience

Co-Founder and CEO at www.GreenNGood.com, E-commerce/Start-up/ Social Enterprise Consultant at Green And Good Eco Solutions Pvt Ltd

Mar 2012 - Present

Conceptualized and launched India’s first environmentally certified e-commerce store for Organic, Natural and Eco-friendly products- GreenNGood.com in 2009. Set up entire e-commerce business from scratch. Established technology, logistics, operations, marketing and finance Recruited and managed founding team of e-commerce specialists Developed and implemented business plan and strategy with core team for successful scale-up. Developed and executed marketing strategy with in-house team and external marketing agencies via various digital marketing channels Create industry alliances and tie ups for increasing sales Manage complete P&L for business. Manage gross margins, operating margins and align procurement, marketing and other operations to meet financial targets. Continuously improve financial performance of the company over the years with strong focus on profitability and cash flow management Handle legal, tax and other regulatory compliance for the business Conceptualized, developed and launched 3 private label brands in Handicrafts, Organic skin care and Organic tea in Indian Market

Co-Founder and CEO at www.GreenNGood.com, E-commerce/Start-up/ Social Enterprise Consultant at Green And Good Eco Solutions Pvt Ltd

Mar 2012 - Present

Conceptualized and launched India’s first environmentally certified e-commerce store for Organic, Natural and Eco-friendly products- GreenNGood.com in 2009. Set up entire e-commerce business from scratch. Established technology, logistics, operations, marketing and finance Recruited and managed founding team of e-commerce specialists Developed and implemented business plan and strategy with core team for successful scale-up. Developed and executed marketing strategy with in-house team and external marketing agencies via various digital marketing channels Create industry alliances and tie ups for increasing sales Manage complete P&L for business. Manage gross margins, operating margins and align procurement, marketing and other operations to meet financial targets. Continuously improve financial performance of the company over the years with strong focus on profitability and cash flow management Handle legal, tax and other regulatory compliance for the business Conceptualized, developed and launched 3 private label brands in Handicrafts, Organic skin care and Organic tea in Indian Market

Founder Director at FuturEyez India

Feb 2009 - Present

Having a great time running and growing www.GreenNGood.com

Founder Director at FuturEyez India

Feb 2009 - Present

Having a great time running and growing www.GreenNGood.com

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...