Anzaar Rana

Digital Marketing Strategist at Google | Investing in Pre-Revenue Start-Ups

Hyderabad, Telangana, India

Summary
Business Plan Go To Market Strategy Marketing and Branding Performance Marketing Online Marketing Strategy Mobile Marketing Growth Hacking Digital Marketing
Anzaar is a professional marketing strategist with over six years of experience in designing cross-channel, integrated marketing programs, especially through digital platforms. At Google, he leads key media programs and manages all strategic as well tactical aspects of running programmatic marketing activities for large businesses based in UK and Ireland. He is dedicated to driving customer success via marketing-dollars efficiency and product adoption.

With an innate passion for new technologies and emerging trends, Anzaar strives to create simple yet effective user/ customer experiences. Digital marketing is an ever-changing space and his mantra is to always stay ahead of the curve.

Anzaar is an alumnus of IIM Shillong and Symbiosis University, and has served as a Rotary International ambassador to USA. He is also a seasoned swimmer with several accolades at the Indian and USA national swim meets, and from the Sports Federation of India.

More on www.anzaar.com
Experience

Digital Marketing Strategist at Google

Feb 2016 - Present

• Use auction expertise to identify opportunities for DoubleClick Search auto-bidding for large UK businesses such as Vodafone, Three, O2, Sky, Regus, BT, Virgin, Paddy Power, Coral etc. • Determine the appropriate Portfolio Bidding Strategy (PBS) based on client’s business challenge, marketing objectives and KPIs • Define audience strategy, determine and recommend appropriate measurement models and factor for key levers like device, brand vs non brand (structure), specific conversion types etc. • Run periodic audits to assess performance of campaigns • Drive scaled efforts on campaign hygiene and automation initiatives • Share product feedback with global product teams and design best practices

Manager - Retail and Digital Marketing at YES Bank

Apr 2013 - Feb 2016

• Spearheading all digital marketing initiatives for YES BANK including corporate website, display advertising, mobile marketing, affiliate marketing, Search Engine Marketing and Optimisation, native ads, programmatic buying, social media promotions, online PR, GSP and email marketing • Planning & executing digital brand campaigns of YES BANK, YES Securities and YES Foundation • Planning & executing digital acquisition for Savings Accounts, remittance products, SME offerings etc. • Managing all marketing channels (including digital, ATL and BTL) and communication for YES Securities, and YES BANK Investment and NRI products

Education

MBA (Marketing) at IIM Shillong

Apr 2011 - Feb 2013

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