Anup Jain

ex COO | CMO| Board Observer / Independent Director| Mentor & Angel Investor

New Delhi Area, India

FMCG Sales Marketing and Strategy Retail Sales Angel Investor Brand Management CRM
Seasoned business leader with track record in leading large Business units with P&L management, Sales & Marketing / Retail Operations/ Business Development as key deliverables. Have been successful in challenging situations requiring disruptive thinking and highly suited for leading organizations towards a step change. Experience gained in India/ Asia/ Australia NZ. Passionate about growing early stage to midsize businesses. Currently, engaged in advising and working alongside operationally as well, with founders of 3 different companies. Engage via cash and/ or equity. Currently, invested as an angel investor into Agri tech, B2B networking and as a Board Observer on an HR Saas company.

Speaker at various industry forums including Marketing, Franchising, Legal and CMO Summits across India/APAC/ ANZ. Chairman @ CMO summit APAC 2016. Invited to Advisory Board of CMO Council Asia Pacific in 2011. Active on CMO Council India 2010-2013. Led Pizza Hut India to be the Most trusted brand in Food Retail over 2007-2011.

Founder & Managing Partner at Redback Advisory Services

Sep 2015 - Present

I have setup Redback Advisory to fulfill my long held desire to mentor and accelerate early stage to midsize businesses to the next level. My prior career has been spent in working for large MNCs in different countries and thus, this phase allows me to learn and deliver on the entrepreneurial challenge of creating a business or taking it to next level - something one doesn't face in large companies everyday. I am looking forward to logging in both runs as well as misses on the board and be ready to re-enter corporate world in the next 6-12 months as a CEO / Bus Head armed with skills others simply wont have. APAC roles would be great to explore as well. Interestingly enough, I am now mentoring 3 B2B companies at different stages of their evolution even though most of my experience is B2C ! My list includes :- - Mentor / Angel investment : 1 startup under operation. # 1 in its category - Board Director : Series B HR Technology Services company undergoing Go-to-Market transformation - Board Director in a game changing Agri tech venture for QSR - Advising a successful lifestyle retail company on raising equity and transition to a professional management operated company I also do short term consulting assignments in : - QSR/ Casual Dining/ Lifestyle Retail - Advising PE funds invested into India in Consumer Goods/ Retail

SVP Retail & COO at Bata India

Aug 2013 - Sep 2015

COO All India Franchisee business, COO North Company owned stores business

Sr Director Pizza Hut - Strategic Projects at Yum Restaurants India

Jan 2013 - Aug 2015

CRM Ecommerce Restaurant operations Projects Mentor to Marketing team

CMO Pizza Hut at Yum Australia

Feb 2011 - Jan 2013

Responsible for Sales, Profitability SSSG/ SSTG Ecommerce Management team member

Head Marketing Pizza Hut ( CMO), Indian subcontinent at Yum Restaurants International

Jan 2007 - Jan 2011

General Manager Brand Marketing at Whirlpool Corporation

May 2004 - Dec 2006

Product Manager –India, Indonesia, Srilanka, Thailand at Oriflame Cosmetics

Apr 2002 - Apr 2004

Brand Manager at Reckitt Benckiser

Dec 2001 - Apr 2002

Brand Manager at

Dec 1999 - Oct 2001

Regional Manager – Direct Marketing and Assistant Brand Manager – Laundry / Soaps at P&G

Dec 1995 - Dec 1999


MBA, Marketing/Marketing Management, General, Top 10% of class at Faculty of Management Studies - University of Delhi

May 1994 - May 1996

BE ( Mech), Mechanical Engineering, First Class with Distinction, Top 10% of Class at Delhi College of Engineering

May 1989 - May 1993

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...