Anshul Khandelwal

Head, Marketing and Growth, LBB|Ex-UpGrad | Ex VP Marketing,| Startup, Marketing and Growth Expert| Growth Hacker

New Delhi

Brand Management & Architecture Advertising & Promotion Media Planning Marketing Research Brand Strategy CRM Growth Strategies Inbound Marketing Social Media Strategy Market Research SEM Marketing Communications Content Marketing Product Management SEO Marketing Digital Marketing Online Marketing Social Media Marketing Marketing Strategy

I have 9 years of rich experience in marketing across ecommerce, education and healthcare. I am a marketer at heart with a fine balance between traditional and modern day marketing. I have been at the forefront of marketing innovation at fast paced consumer internet companies and have been instrumental in their growth.I am a startup enthusiast and an expert at marketing strategy for startups across channels.

I head marketing at Upgrad which provides higher education for working professionals. I focus on brand strategy and positioning, creative development, brand activation, customer acquisition, online marketing and marketing-led innovations.

I have earlier worked with BlueStone, India's leading online jewellery destination as VP, Marketing. As the core team member I have been instrumental in establishing BlueStone as the leading online jewellery portal and led the brand strategy and business growth.

I worked with 3M in the Healthcare division prior to this and was responsible for new product development initiatives and launches. I have worked across IT, Automobile and Healthcare in the past with GlobalLogic, Mahindra & Mahindra and 3M.

A computer science engineer and a graduate of IIM Kozhikode, I am a marketing, ecommerce and startup enthusiast. I bring a lot of passion and a fresh perspective towards consumer marketing.

Specialties:Brand Management, Online Marketing, Creative Development, Brand Strategy, Product Management, Social Media Marketing, Marketing Communication, Business Analytics, Web Analytics, Ecommerce, Content Marketing


Head of Marketing and Growth at Little Black Book (LBB)

Sep 2017 - Present

Head of Marketing at

Jan 2016 - Aug 2017

Built a strong and high performing 12 member marketing team from ground up Working on the brand strategy, positioning, communication to build an aspirational and exciting education brand Building a strong inbound marketing strategy with content and SEO to reduce the customer acquisition cost Implemented an integrated digital marketing strategy for lead generation, nurturing and conversion

VP, Marketing at

Oct 2011 - Feb 2016

Spearheaded the brand strategy and positioning, customer acquisition across channels and brand-led innovations Co-created and implemented brand action plans which straddle design, merchandising and product development Built brand awareness, salience and trust through ATL and BTL marketing


Marketing at Bocconni University, Milan, Italy

Dec 2009 - Dec 2009

MBA at IIM Kozhikode

Jun 2009 - Feb 2011

B.Tech, Computer Science at Thapar Institute of Engineering and Technology, Patiala

Jul 2003 - Apr 2007