I have 9 years of rich experience in marketing across ecommerce, education and healthcare. I am a marketer at heart with a fine balance between traditional and modern day marketing. I have been at the forefront of marketing innovation at fast paced consumer internet companies and have been instrumental in their growth.I am a startup enthusiast and an expert at marketing strategy for startups across channels.
I head marketing at Upgrad which provides higher education for working professionals. I focus on brand strategy and positioning, creative development, brand activation, customer acquisition, online marketing and marketing-led innovations.
I have earlier worked with BlueStone, India's leading online jewellery destination as VP, Marketing. As the core team member I have been instrumental in establishing BlueStone as the leading online jewellery portal and led the brand strategy and business growth.
I worked with 3M in the Healthcare division prior to this and was responsible for new product development initiatives and launches. I have worked across IT, Automobile and Healthcare in the past with GlobalLogic, Mahindra & Mahindra and 3M.
A computer science engineer and a graduate of IIM Kozhikode, I am a marketing, ecommerce and startup enthusiast. I bring a lot of passion and a fresh perspective towards consumer marketing.
Specialties:Brand Management, Online Marketing, Creative Development, Brand Strategy, Product Management, Social Media Marketing, Marketing Communication, Business Analytics, Web Analytics, Ecommerce, Content Marketing
Head of Marketing and Growth at Little Black Book (LBB)
Sep 2017 - Present
Head of Marketing at UpGrad.com
Jan 2016 - Aug 2017
Built a strong and high performing 12 member marketing team from ground up Working on the brand strategy, positioning, communication to build an aspirational and exciting education brand Building a strong inbound marketing strategy with content and SEO to reduce the customer acquisition cost Implemented an integrated digital marketing strategy for lead generation, nurturing and conversion
VP, Marketing at BlueStone.com
Oct 2011 - Feb 2016
Spearheaded the brand strategy and positioning, customer acquisition across channels and brand-led innovations Co-created and implemented brand action plans which straddle design, merchandising and product development Built brand awareness, salience and trust through ATL and BTL marketing
Marketing at Bocconni University, Milan, Italy
Dec 2009 - Dec 2009
MBA at IIM Kozhikode
Jun 2009 - Feb 2011
B.Tech, Computer Science at Thapar Institute of Engineering and Technology, Patiala
Jul 2003 - Apr 2007