Digital Communications Manager at IUFoST 2018 INDIA
Nov 2017 - Present
Manage and improve presence of website to facilitate maximum engagement and conversions. Serve as the primary user of the website content management system (CMS) platform and drive self-service solutions for marketing staff that allows content creation, updates and optimization by non-technical staff. Ensure the brand strategy is consistent across the website to facilitate a positive and effective customer experience. Ensure the website content organization remains optimized. Ensure the brand voice, standards (accuracy, consistency) of the college are met, and web pages are optimized for search (SEO). Create, write and edit web pages including video embedding code, html, and redirect URL creation. Receive/triage/resolve external and internal website requests and triage issues with IT. Identify areas of opportunity within FVTC’s digital customer journey to foster a better user experience, with priority given to prospective program students. Work with internal teams to improve content effectiveness, conversion and user experience. Own the web analytics platform and reporting; create, distribute and utilize dashboards and insights to drive consumer insights and improve processes. Manage coordination and intergration between website, email and CRM. Oversee marketing email and event form creation. Research and champion best digital marketing practices including the use of video, graphics and new media integration with the college website. Collaborate with Manager of Marketing Communications to align online and offline communication strategies. Serve as a liaison to IT or outside providers to troubleshoot technical problems and define requirements for new or improved digital applications. Work with IT to prioritize, scope and sequence website development requests. Integrate digital resources to achieve marketing goals and priorities utilizing various marketing technology.
Manager ( Product & Marketing Communication ) at MM Activ Sci-Tech Communications Private Limited
Jan 2017 - Present
Brand Management- 1 Internal and External agency co-ordination 2.Planning and execution of promotional campaigns 3.Corporate branding, advertising, identity, public relations and movie promotions 4.Branding strategy, Brand building and positioning 5.Developing, managing, and coordinating for advertising / print production of collateral and sales material. 6.Budgeting, coordinating, and implementing promotional campaigns and related activities - Develop strategic communications planning for promotion and dissemination of corporate and marketing content -Develop ad sales and Circulation for revenue generation . - Develop corporate promotions and communications liaising with other departments and the Management Team. - In conjunction with the web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search. - Manage the corporate branding - Develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn. - Develop other, relevant social media outlets to support and expand our digital presence - Recruitment and maintenance of media partnerships - Manage PR and press relations - Assist in the preparation and drafting of various communications (email, social media, blogs,etc. Email marketing and Inbound marketing management -Email campaign development and implementation -Manage inbound marketing system, including campaign development and data analysis . -Develop compelling custom content -Design and deliver emails -Craft email campaigns Print and Social Media - Optimize print, social media and blog campaigns to generate interaction, brand exposure, and sales. - Identify appropriate print and social media channels for targeted campaigns.