I counsel early stage startups in shaping up their products and creating go-to-market strategies.
I have 7+ yrs of experience in analytics, operations and products. I am an MBA in Marketing from SP Jain and an engineering graduate from BITS-Pilani.
I also co-founded Cricbol.com, a website on cricket analytics. I blog on beauty of data and numbers at http://ankitmarketing.blogspot.in/ (over 2 lakh blog views).
Product Manager at Microsoft
Feb 2018 - Present
Working on Knowledge Graph, part of the Bing team.
Program Manager - Analytics & Growth at ClearTax - ClearSharp Technology Pvt Ltd
Oct 2015 - Jan 2018
--> Define and manage the entire business and product metrics for ClearTax --> Work on ways to increase customer retention and loyalty (creating the product and communication strategy) --> Work on ways to create a better user experience for ClearTax products --> Work on engagement strategies to re-target users, manage drips, life cycle management, email campaigns, landing page optimization etc. --> Set up the central CRM pipeline and enabled reporting layers. Automated the intelligence systems using web integrations, reporting tools, automations etc. --> Help setup up the customer support operations and community forums/blogs ClearTax is a high-growth startup which has recently got Series-A funding. It is the first India focused company to have got a seed-funding from Y- combinator.
Associate, Community Operations at Facebook
May 2014 - Sep 2015
--> Work with data to define and manage Ops Metrics involving - user satisfaction, Quality, Turnaround Times, efficiency, policy compliance etc. --> Head Count Planning, forecasting and optimal resource allocation. --> Improve the efficiency of various operational workflows. --> Work on ways to generate and gather meaningful insights from Customer Feedback.
Global MBA, Marketing/Marketing Management at SP Jain School of Global Management
Mar 2012 - Mar 2013
B.E. Computer Science at BITS Pilani - Goa
May 2005 - May 2009