Program Manager- Analytics & Growth @ClearTax (Ex-Facebook)
Bangalore, Karnataka, India
ClearTax - ClearSharp Technology Pvt Ltd
I counsel early stage startups in shaping up their products and creating go-to-market strategies. I have 7+ yrs of experience in analytics, operations and products. I am an MBA in Marketing from SP Jain and an engineering graduate from BITS-Pilani.
I also co-founded Cricbol.com, a website on cricket analytics. I blog on beauty of data and numbers at http://ankitmarketing.blogspot.in/ (over 2 lakh blog views).
Program Manager - Analytics & Growth, ClearTax - ClearSharp Technology Pvt Ltd
Oct 2015 to Present
--> Define and manage the entire business and product metrics for ClearTax --> Work on ways to increase customer retention and loyalty (creating the product and communication strategy) --> Work on ways to create a better user experience for ClearTax products --> Work on engagement strategies to re-target users, manage drips, life cycle management, email campaigns, landing page optimization etc. --> Set up the central CRM pipeline and enabled reporting layers. Automated the intelligence systems using web integrations, reporting tools, automations etc. --> Help setup up the customer support operations and community forums/blogs ClearTax is a high-growth startup which has recently got Series-A funding. It is the first India focused company to have got a seed-funding from Y- combinator.
Associate, Community Operations, Facebook
May 2014 to Sep 2015
--> Work with data to define and manage Ops Metrics involving - user satisfaction, Quality, Turnaround Times, efficiency, policy compliance etc. --> Head Count Planning, forecasting and optimal resource allocation. --> Improve the efficiency of various operational workflows. --> Work on ways to generate and gather meaningful insights from Customer Feedback.
Consultant, Cognizant Business Consulting
Mar 2013 to May 2014
A member of the Enterprise Information Management and Analytics team (Hired for the client project). Worked on-site for Microsoft Research as a Business Analyst in the Bing Ads Analytics Team. --> Responsible to track Worldwide Live Markets for Y! and Bing Paid Search, determine and investigate issues/anomalies. --> Carry out ad-hoc analysis like determining ways to increase RPM/MLIY, Determine Bot activity and measure BOT impact on key market metrics, Quantify the effect of seasonality etc.
Presales Consultant, Fiorano Software
Jun 2009 to Mar 2012
Fiorano is one of the leading providers of Message-Driven SOA, enabling organizations to rapidly integrate systems and reap the benefits of Service Oriented Architecture without the time, cost and complexity normally associated with more traditional integration approaches. • Delivered intensive product demonstrations for the company’s core product Fiorano SOA platform • Responded to the technicalities in RFI (Request for Information) and RFP (Request for Project) documents • Created POC (Proof of Concept) Solutions and provided technical support • Conducted client meetings, product trainings and consulting sessions
Global MBA, Marketing/Marketing Management, SP Jain School of Global Management
Mar 2012 to Mar 2013
B.E. Computer Science , BITS Pilani - Goa
May 2005 to May 2009