Anil Kumar Singh

National SEO Director at Ogilvy & Mather

New Delhi, Delhi, India

Summary
SEO Strategy E-commerce SEO SEO
Over 17+ Years of experience in the online industry. Expertise in Natural Search Marketing. Currently working with [email protected] as National Director of SEO, Responsible for SEO Business, SEO Account Development, SEO Strategy, Operation, Implementation, deliverable and Planning.

Accountable for helping build the agency’s SEO practice to support aggressive revenue growth.

Lead an SEO team that focuses on executing the appropriate mix of SEO strategies/tactics working with online advertising teams.

Strong understanding of Internet business and eCommerce; Ability to multi-task and manage time effectively; excellent planning and organizational skills.

I have also worked in a variety industry, including the mobile sector, finance, e-commerce, real estate, technology and health industries. I had worked with Indian & Global companies.

I have managed, worked on and supported a number of important search marketing clients like ICICI Group, HSBC, Airtel, Cleartrip, GE, SBI, Dishtv, Genpact, and Vistara, Dabur, HUL, IBM, Mphasis, HR Block, Nestlé, Koovs to name a few.

Specialties: • Ability to work cross-functionally with a group and executive leadership in order to achieve goals.
• Understand changes to the marketplace and industry, and adjust marketing plans accordingly.
• Effectively use the web and other tools to automate campaign management and scale the business in an efficient, cost-effective manner.
• SEO strategies
• SEO Speaker, SEO Coach & Trainer
• SEO Blogger
• Guest author, Writer
• Web Analytics
•Solid understanding of CMS
•Social Media (SMO, SMM)
•Social Media Monitoring (ORM, reputation management)
• Google Analytics
Experience

National SEO Director at [email protected]

Nov 2013 - Present

Responsible for the development and innovation of Ogilvy ’s SEO, Content, Conversion Optimization products. Accountable for the agency’s SEO and content vision, and managing and growing the product by overseeing the Ogilvy’s SEO Leads, supporting the Client Services team, and playing an active role in New Business opportunities. • Establishing Ogilvy’s SEO and Content vision as it relates to performance • Oversee clients’ SEO marketing strategies and provide actionable channel insights to drive long-term results for brands *Manage and communicate SEO as a business strategy with measurable goals. Help clients establish organic search KPIs that matter to their unique business goals and provide actionable reports to help them reach these goals. • Providing strategic and technical expertise during client meeting and presentations for new and existing businesses • Managing regional leads to ensure consistency of the Ogilvy SEO and Content offering across all offices. Clients: Dabur, Spencers, Curo Carte, Mphasis, TI Cycles ( Murugappa Group company), Fortune Foods (Adani Wilmar), Cloud9, Quest Global, IBM, Dove, HR Block, Federal Bank, Allianz, Koovs, 1to1 Help. Bandhan Bank.

Education

Computer Science at MD University

Dec 1998 - Dec 2000

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