I am a keen learner with intrapreneurial experience in the field of Sales, marketing, & project management across Online Advertising, FMCG, software development. I hold Masters in Management Studies (Marketing) from Jamnalal Bajaj Institute of Management Studies (JBIMS) & B.Tech. in Information & Communication Technology from DA-IICT, Gandhinagar. My primary career interest is in area of marketing strategy, digital marketing, business development and project management.
Manager, Digital Marketing Solutions, Google
Mar 2012 to Present
Responsibility: Client success & Revenue Achievement: Led 10-member team to drive client success & revenue growth by coaching them to - Translate client’s marketing objectives into digital marketing metrics - Formulate strategies to achieve them using Google advertising products - Implement & optimize them continuously to achieve client goals - Analyze to report impact & insights Strategic Initiatives: As member of leadership team, drove following projects for 400-member department - Product adoption strategy (2015) - Rewards & recognition program (2015-16) - Service strategy for 2017 (2016) Achievements: - Exceeded sales goal for 6 consecutive quarters with avg. 30% YoY growth during 2015-2016 while working client portfolio worth Adwords spend of $XXX M per Quarter - Achieved 89% of internal CSAT (highest ever for my team & highest among global peer teams), up from about 73% an year before - Built high performance team, which won 6 gold awards & 30 peer bonuses in 2 years - Mentored my team to create Multiple automated dashboards using internal business analytics tools which saw adoption by over 500 Googlers, helped close sale worth $xx millions faster & saved 30+ person effort - Increased the coverage of pitch & optimization activity across given set of clients from 31% to 52% leading to $XX M impact in 2016.
Sales & Marketing Manager, Siri Renuka Sugars Ltd.
Mar 2010 to Feb 2012
Marketing - Market study in 8 major cities in India to identify market trends & scope for branded sugar - Strategic planning for annual budget, introduction of new variants & entry in new markets - Co-ordination with media & creative agency, production, legal & purchase teams - Planning & monitoring of ATL & BTL activities like Radio, Print & TV advertising, activation & schemes • Key Accounts & Channel Management - Managing key clients like Future Group, ABRL, Metro Cash & Carry, Spencer’s & Reliance Retail on national level - Coordinating with Category Managers for planning new business targets, product launches, & promotions - Worked hand in hand with ASM on retail Launch of Madhur in Maharashtra & Karnataka - Handling Terms of Trade & Channel Pricing for both modern & traditional retail channel
MBA, Jamnalal Bajaj Institute of Management Studies
May 2008 to Apr 2010
B Tech - Information & Communication Technology, DA-IICT
May 2001 to Apr 2005