Amit Kumar

Senior Manager | Trade Planning & strategy | Marketing | Consumer Insights | Quantitative Research

Mumbai Area, India

Reliance Retail

1000 /30mins

Short Biography

INTERESTED IN CONSULTING/MARKETING ,strong background in managing business and maximizing profits through marketing research & trade planning in Retail & CPG markets. Specialties : Business Analysis , Trade Planning & strategy, Industry Analysis , CPG Analysis, Product Launch Analysis ,Competitor Analysis ,Sector Analysis ,Category & Brand Planning, Product Life Cycle Management, Project Planning ,Risk Analysis , Client Relationship Management Domain/Industry Experience: Retail/FMCG and IT. Accounts Handled: Retailers - Retailer such as Star Bazaar, Manufacturers such as Glaxo Smith Kline, McAfee, General Mills Geographies Exposure: India, UK, U.S, Canada, Mexico, Brazil, India, Norway, Sweden & Ireland

Experience

Senior Manager, Reliance Retail

Nov 2016 to Present

Trade Planning

Assistant Manager, Trent Hypermarket Ltd-Star Bazaar- A Tata & Tesco Enterprise

Jun 2015 to Present

Responsible for Trade planning for all stores. Measuring promotional effectiveness to make strong plan for featured promotional space in all stores. Managing promotions & pricing across all stores. Trade Analysis - Daily, weekly, monthly and quarterly analysis of the Trade, quantifying all impact and benefits thereby bringing in actionable insights Planning & Strategy - Development of yearly Trade plan to provide one joined up plan for the whole business with clear direction for every stakeholder. Coordinate &collaborate with different teams such as supplychain, Space range & display, operations & sales teams on regular basis for effective planning & implementation of trade plan. Project Specific Technical Knowledge BW Analyser - Data SRD - Space Range & Display Knowledge Marketing Communications Marketing Budgeting Supply Chain - Ordering, Warehousing, Forecasting

Education

, Birla Institute of Technology

Dec 2006 to Dec 2008

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