Amit Kumar

Senior Manager | Trade Planning & strategy | Marketing | Consumer Insights | Quantitative Research

Mumbai Area, India

Summary
Trade Planning Secondary Research Project Management Trade Marketing FMCG Customer Insight Consumer Insights Competitive Intelligence Segmentation Marketing Research Market Analysis Analysis Brand Management Retail Team Management Competitive Analysis CRM Business Analysis Market Research Analytics Business planning Management Sales Strategy Marketing Business Development Business Strategy Marketing Strategy
INTERESTED IN CONSULTING/MARKETING ,strong background in managing business and maximizing profits through marketing research & trade planning in Retail & CPG markets.

Specialties : Business Analysis , Trade Planning & strategy, Industry Analysis , CPG Analysis,
Product Launch Analysis ,Competitor Analysis ,Sector Analysis ,Category & Brand Planning, Product Life Cycle Management, Project Planning ,Risk Analysis , Client Relationship Management

Domain/Industry Experience: Retail/FMCG and IT.

Accounts Handled: Retailers - Retailer such as Star Bazaar, Manufacturers such as Glaxo Smith Kline, McAfee, General Mills

Geographies Exposure: India, UK, U.S, Canada, Mexico, Brazil, India, Norway, Sweden & Ireland
Experience

Senior Manager at Reliance Retail

Nov 2016 - Present

Trade Planning

Assistant Manager at Trent Hypermarket Ltd-Star Bazaar- A Tata & Tesco Enterprise

Jun 2015 - Present

Responsible for Trade planning for all stores. Measuring promotional effectiveness to make strong plan for featured promotional space in all stores. Managing promotions & pricing across all stores. Trade Analysis - Daily, weekly, monthly and quarterly analysis of the Trade, quantifying all impact and benefits thereby bringing in actionable insights Planning & Strategy - Development of yearly Trade plan to provide one joined up plan for the whole business with clear direction for every stakeholder. Coordinate &collaborate with different teams such as supplychain, Space range & display, operations & sales teams on regular basis for effective planning & implementation of trade plan. Project Specific Technical Knowledge BW Analyser - Data SRD - Space Range & Display Knowledge Marketing Communications Marketing Budgeting Supply Chain - Ordering, Warehousing, Forecasting

Education

Birla Institute of Technology

Dec 2006 - Dec 2008

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