Amitabh Songara

Growth Hacker at RankWatch

Gurgaon, Haryana

Summary
marketing strategy Coordination Educational Consulting Growth Hacks Email Marketing Software Wireframing Growth Hacker Research Team Building Email Marketing SEO Social Media Marketing

Growth Hacker with more than 15 months of experience and Social Media Marketer for over 20 months. Helping brands and entrepreneurs to improve their online presence. 

Experience

Growth Hacker at RankWatch

Nov 2016 - Present

1. Social Media - Develop and monitor the impact of social media programs using social media analytics, KPIs, and insights, to ensure the success for each campaign. - Collaborate with CEO and marketing & product teams on design and production of marketing materials to develop and manage marketing projects. - Create the weekly reports for the analysis of all social media channels to create and execute new strategies. - Implemented promotional & marketing strategies that led to 30% growth on social media channels. - Participate in Twitter chats and conversations that generated 1000+ followers and 35% growth in mentions and impressions. 2. Content Marketing - Inbound Marketing - Inbound Blogging - Relationship building strategies, Content Marketing, Landing pages, Branding, SEO. - Outbound Marketing - Outbound Blogging - Create a list of blogs, Email content and marketing campaign, Content for outbound blogs. - Promotion - Social Media, Blog Funnel, Quora, inbound.org, growthhackers.com, Web Push Notification, Email. 3. Traffic Analysis - - Hand on experience in the traffic analysis using Google Analytics - Responsible for analysing the Social Media traffic to create reports for better strategies. 4. Product Development - Responsible for product and competitors features research to finalize the tool. - Collaborate with technical team to develop the product with Feature & quality testing, Product Integration. - Collaborate with CEO to develop wireframe, product features research report and design. 5. Email Marketing - Launched an email campaign which generated an average of 55% open rate, 41% reply rate and 47% click rate. - Report, track and analyze campaign performance proving success in strategies and ROI. - Created strategies using KPIs and metrics, A/B testing of subject lines, content, images, and offers which drove higher open and click-through rates. - Responsible for lead generation through Email Marketing Campaigns.

Coordinator at PaintAds

Jan 2016 - Sep 2016

I am Coordinator at PaintAds. PaintAds aims to be the first, most detailed & most comprehensive market place for HyperLocal ad spaces in India. At Paint Ads we believe in Simplification – Our Vision is to organize this sector, remove the obstacles and make the brand building business clutter free.

Education

Bachelor of Technology in Electronics and Communication Engineering at Indian Institute of Information Technology, Allahabad, India

Jun 2012 - May 2016

Bachelor of Technology in Electronics and Communication Engineering with 8.10 CGPA.

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