Alok Saraogi

Chief Marketing Officer and Country Manager

Singapore

marketing strategy Branding Consultancy Business Plan Formulation
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Summary
Alok Saraogi
Country Director, Audible Inc.
[email protected]

Hi, I’m Alok Saraogi, Country Director with an Amazon business - Audible Inc.

A high-achieving marketing professional, I have delivered successful outcomes for global and local brands across FMCG, BFSI, automobiles, retail, aviation and digitally powered consumer businesses. With a proven ability to work in fast-paced, deadline-focused, matrixed environments, I have managed multi-disciplinary teams - on-site and remotely. I bring meaningful experience in developing and implementing cross-platform solutions across digital and traditional media, customer service, and planning and managing corporate and community events.

Having lived in various cities and countries, I have acquired an appreciation of human behaviour and motivation, deep understanding of strategic intent and ambition, a strong execution bias, and a significant ability to manage ambiguity.

Since 2000: Regular speaker at conferences on subjects ranging consumer behavior, marketing insights and digital.

2013: Recognized among the 50 Most Talented Brand Leaders of India in by the CMO council; nominated Marketer of the Year – Auto Commercial Vehicles, by IAA

2014: Listed among the 100 leading marketing professionals of India by WBC

Key skills include:

New Brand Development and Product Launches
Corporate and Brand Identity, and Brand Restage
Marketing and Brand Building
Integrated Communication
Consumer Journey and Path to Purchase
New Business Development
Building New Capability
Project and Stakeholder Management
Nurture Organizational and People Culture
Drive P&L, Customer Acquisition and Retention

I look forward to meeting with you.

Alok Saraogi
Experience
May 2016
Chief Marketing Officer and Country Manager at Audible, Inc.

I lead an all-star team to shape the future of spoken word content in India. With P&L responsibility, I am responsible for shaping the product, go-to-market and launch strategy, orchestrating every facet of the customer journey from understanding the customer, competitor analysis, marketing strategy, brand positioning, and conceptualizing marketing communications. My team and I hold the mandate for driving profitable growth, acquisition, retention, digital and social marketing, driving the right channels, content and community, translating data into insights, and delivering impactful, measurable marketing programs. Together we are committed to helping Audible become the definitive, most preferred spoken word brand in India.

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...