I have been working with Rasa Jaipur for the past 9 years and I design fashion clothing and home textiles with equal ease. Rasa is in hand block printing where hand crafted wooden blocks result in luxurious clothing, cushions and bedding. From designing the complete look of the collection to the intricate detailing on the clothes, from conceptualization of the idea to the marketing, pricing, and the final distribution of the products and servicing the clients, I do it all and therefore the learning has been limitless. Responsible for the Design- Development & Business Performance for Fashion and Home linen which at strategic level involves accountability for high end design, meeting deadlines, quality control, retail & merchandising, business alliances, sales & planning and fulfillments and leading teams.
Fashion designer, Rasa Jaipur
May 2007 to Present