Akshath Dorai

Marketing, Brand & Categories, Global

Bengaluru, Karnataka, India

Summary
Campaign Managment marketing strategy Product Launch Market Launch Growth Hacker Marketing Analytics Business Analytics Product Launches Team Leadership Advertising Sales Marketing Business Development Business Strategy Marketing Strategy

Marketing professional with five+ years of experience in E-commerce and FMCG firms. Proven creative campaign leadership and team management

Currently launching businesses in new countries. 

Knowledge in strategising and executing consumer facing ATL and BTL campaigns including TV commercials, print, outdoors, digital and other activations.

Excellent organisational skills, with expertise in handling multiple projects efficiently and on deadline. Strong, interpersonal skills and extensive agency facing experience.

Prior experience in managing huge teams, driving business, mentoring and motivating the same.

Services
Growth Hacking

I can help with Business growth hacks. How to acquire customers organically, inorganically. How to retain them?

Marketing Consulting

Any kind of demand facing, marketing related campaign, be in tactical, thematic or customer experience based.

Business Development

I can help with insights for new business development. I can consult on what to do, what not to, etc.

Experience

Marketing Manager, International Expansion at Ola (ANI Technologies Pvt. Ltd)

May 2018 - Present

Responsible for all Consumer and Driver facing Marketing activities and all new countries that are being launched.

Category Marketing Manager at Ola Cabs ( ANI Technologies Pvt Ltd)

Dec 2016 - May 2018

- Responsible for driving demand generation and influencing consumer behaviour in the region through ATL, BTL, social and tactical campaigns for Ola Auto, a Rs 20 Billion/year revenue generating category for the company. - Ideated go-to-market strategy for Ola Auto for 2017, devising a “Rs 29 for 4 kms” price point coupled with aggressed mass based ATL plans, both traditional (TVC, Print, Outdoors, etc.) and digital. - Leading supply side marketing to drive new partner recruitment and establish loyalty amongst existing partner base - Total Budget for 2017 : Rs 600 million.

City Marketing Manager at Ola Cabs ( ANI Technologies Pvt Ltd)

Dec 2015 - Dec 2016

Territory Development Manager at Pepsico India Holdings Pvt Ltd

May 2013 - Dec 2015

Pepsico India Holding Pvt Ltd - Handle sales and distribution of PepsiCo beverage, snacks and premium portfolio in North Telangana markets in the traditional and on-premise channel (annual turnover of INR 750 million) through 122 channel partners - Business Process Transformation: Strategise and head the first ever merger of frontline sales and distribution of Pepsico beverages, snacks and premium portfolios for North Telangana. - Responsible for handling a trade spends budget (12Cr for 2015) and regulatory compliances like monthly claims, FSSAI, trade licenses etc. - Head a team of 9 seasoned Customer Executives, 1 Asst Manager and 84 indirect reportees - Achieved 128% of Annual Operating Plan for the year 2014, fastest growing TDM in the Unit, delivered with a saving of 1.6Cr Rupees in the trade spends budget

Education

Post Graduate Diploma in Management at Indian Institute of Management, Bangalore

May 2011 - Mar 2013

Bachelor of Technology at National Institute of Technology, Trichy

Jun 2007 - Apr 2011

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