Assistant Manager Social Media Marketing at General Education
Aug 2017 - Present
Manage social media marketing campaigns and day-to-day activities including: Develop relevant content topics to reach the company’s target customers. Create, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Conduct online advocacy and open a stream for cross-promotions. Develop and expand community and/or influencer outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Design, create and manage promotions and Social ad campaigns. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. Analyze key metrics and tweak strategy as needed. Compile reports for management showing results (ROI). Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. Demonstrate an ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. Monitor trends in social media tools, applications, channels, design, and strategy. Implement ongoing education to remain highly effective. Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Online Marketing Influencer and Web Designer at Privately held
Apr 2013 - Present
Duties and Responsibilities Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures. Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables. Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams. Leading ongoing management of digital touch points, including teksavvy.com (home page and top level sections), social networking landing pages, and mobile. Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules. Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and adwords programs. Presenting recommendations to Director of Marketing and Communications. Developing and coordinating multimedia packages. Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns. Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications. Experience managing successful social media campaigns, and a solid understanding of social marketing. Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data. Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business. Strong management skills, excellent oral and written communication skills. Experience delivering digital campaigns for mainstream products and services.