Aditya Krishnan

Digital Strategy Consulting, Marketing & Customer Experience Advisory

Mumbai Area, India

Summary
website analytics Content Strategy Leadership SEO Marketing

• Digital Consultant with more than 6 years of proven track record in Digital Marketing, Web Analytics, Research and Strategy, Web Content Management and Business Development & Transformation for top companies in IT/ITeS sector

• Analytics Delivery Lead and Consulting SME for a Global Digital Analytics project

• Secured First Rank in MBA batch and also in Marketing specialisation at Welingkar Institute Management, Mumbai

• Effective communicator with a strategic mindset which has resulted in profitable business outcomes

• Executed projects & initiatives successfully focusing on delivery excellence in the digital domain ranging from customer experience to web analytics

• Developed new thought processes and innovative service offerings for the organisations along with value added services to the client

• Instrumental in setting up a new process of digital marketing business and has driven, lead many initiatives along with special projects

I am currently working at Cognizant as a Digital Consultant where my responsibilities include leading analytics project delivery, Web Analytics & Digital Strategy Consulting, Research on Customer Experience, Business Development (Pre-Sales), Gathering competitive & Market Intelligence and Providing inputs for strategic Deals.

My Specialities include the following

- Digital Marketing & Analytics
- Digital Transformation & Strategy
- Account Mining & Management
- User Experience Optimization
- Public Speaking & Training, Motivational Speaker
- Research & Development on Digital
- Market Intelligence & IT Sales
- Social Media Strategy & SEO
- Business Development & Pre-Sales
- Web Content Management (Digital Asset Management)
- Customer Experience Management

Experience

Business Analyst : Analytics Delivery Lead at cognizant technology solutions

Apr 2014 - Present

Strategic Consulting & Business Development • Consulting Clients on Digital Analytics , Customer Experience & Marketing initiatives, help them prepare a roadmap for Digital Transformation • Directly work with Marketing Leadership of clients, provide them actionable insights and recommendations based on analytics data • Working as a Lead Consultant for preparing POV, content for case studies and POC for client visits • Taking ownership from end to end from Analytics & consulting standpoint while responding to RFP’s • Conducting Research on Digital Transformation to build new thought processes, use cases on IoT, Automation, Social, Advanced Analytics • Gathering Market, Competitive Intelligence & providing inputs to the Sales team on strategic deals Marketing, Advertising & Communication • Collaborate with cross functional teams like Respective BU’s, Field Marketing, Content, social media marketing, User Experience Design etc to conceptualize & strategize the campaigns, content and measure the marketing effectiveness • Creating social media marketing strategies and tracking the performance of marketing initiatives • Lead & Handle all the communication with all the internal & external stakeholders • Manage Online Advertising schedule to support marketing campaigns, product launches, promotions and content updates • Interact with third party vendors ranging from Advertising to Marketing agencies for ensuring the efficacy & seamless delivery of marketing initiatives Project Delivery & Operational Excellence • Leading the project delivery for a major Digital Transformation & Marketing Analytics engagement • Coordinating with Managers to help them manage P&L ownership, Operations, account mining • Delivering client presentations and conducting training sessions for all stakeholders • Drive improving operational efficiency (including project request process, request templates, and content management process)

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