Aditya Krishnan

Digital Transformation Consultant, Business & Marketing Analytics Lead

Mumbai Area, India

Cognizant Technology Solutions

0 /30mins

Short Biography

• Digital Consultant with more than 5 years of proven track record in Digital Marketing, Web Analytics, Research and Strategy, Web Content Management and Business Development & Transformation for top companies in IT/ITeS sector • Analytics Delivery Lead and Consulting SME for a Global Digital Analytics project • Secured First Rank in MBA batch and also in Marketing specialisation at Welingkar Institute Management, Mumbai • Effective communicator with a strategic mindset which has resulted in profitable business outcomes • Executed projects & initiatives successfully focusing on delivery excellence in the digital domain ranging from customer experience to web analytics • Developed new thought processes and innovative service offerings for the organisations along with value added services to the client • Instrumental in setting up a new process of digital marketing business and has driven, lead many initiatives along with special projects I am currently working at Cognizant as a Digital Consultant where my responsibilities include leading analytics project delivery, Web Analytics & Digital Strategy Consulting, Research on Customer Experience, Business Development (Pre-Sales), Gathering competitive & Market Intelligence and Providing inputs for strategic Deals. My Specialities include the following - Digital Marketing & Analytics - Digital Transformation & Strategy - Account Mining & Management - User Experience Optimization - Public Speaking & Training, Motivational Speaker - Research & Development on Digital - Market Intelligence & IT Sales - Social Media Strategy & SEO - Business Development & Pre-Sales - Web Content Management (Digital Asset Management) - Customer Experience Management

Experience

Business Analyst : Analytics Delivery Lead, Cognizant Technology Solutions

Apr 2014 to Present

Strategic Consulting & Business Development • Consulting Clients on Digital Analytics , Customer Experience & Marketing initiatives, help them prepare a roadmap for Digital Transformation • Directly work with Marketing Leadership of clients, provide them actionable insights and recommendations based on analytics data • Working as a Lead Consultant for preparing POV, content for case studies and POC for client visits • Taking ownership from end to end from Analytics & consulting standpoint while responding to RFP’s • Conducting Research on Digital Transformation to build new thought processes, use cases on IoT, Automation, Social, Advanced Analytics • Gathering Market, Competitive Intelligence & providing inputs to the Sales team on strategic deals Marketing, Advertising & Communication • Collaborate with cross functional teams like Respective BU’s, Field Marketing, Content, social media marketing, User Experience Design etc to conceptualize & strategize the campaigns, content and measure the marketing effectiveness • Creating social media marketing strategies and tracking the performance of marketing initiatives • Lead & Handle all the communication with all the internal & external stakeholders • Manage Online Advertising schedule to support marketing campaigns, product launches, promotions and content updates • Interact with third party vendors ranging from Advertising to Marketing agencies for ensuring the efficacy & seamless delivery of marketing initiatives Project Delivery & Operational Excellence • Leading the project delivery for a major Digital Transformation & Marketing Analytics engagement • Coordinating with Managers to help them manage P&L ownership, Operations, account mining • Delivering client presentations and conducting training sessions for all stakeholders • Drive improving operational efficiency (including project request process, request templates, and content management process)

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