Aditya Vikram

ex-Sales Force and Marketing Strategy Manager | Lead Analyst at Tracxn

Bengaluru Area, India

Summary
Operational Strategy Logistic Regression Startup business Business Planning Entrepreneurship Project Management Customer Analysis Startup Strategy Start-up Environment Operational Execution Quantitative Analytics MS Office Suite Optimization Statistical Modeling Marketing Analytics Predictive Modeling VBA Business Analytics Market Entry Predictive Analytics Segmentation Statistics Market Analysis Data Mining Analysis Valuation Microsoft Excel SQL Strategic Consulting Team Management Competitive Analysis Business Intelligence Data Analysis Microsoft Office Growth Strategies Consulting Financial Modeling Business Analysis Market Research Analytics Management Consulting Management Strategy Product Management Business Development Business Strategy Marketing Strategy
I have worked to create and execute marketing and sales strategies for pharmaceutical companies first at ZS Associates and then at Dr Reddy's Laboratories for international markets. Now I have shifted gears to work in a high growth startup Tracxn where we work to offer intelligence and data services to VCs and other investors. I lead the practice areas of Enterprise Health and Consumer while also developing new offerings and services for our clients.
Experience

Lead Analyst at Tracxn

Jan 2016 - Present

Manage Consumer and Health Enterprise Teams. Manage Training for all analysts as well as create and execute new offerings towards our clients (VCs and investors)

Manager - SFE Emerging Markets Marketing CoE at Dr Reddy's Laboratories

May 2015 - Jan 2016

Create strategies for increasing sales and sales force effectiveness through analytical approach. Create and implement go-to-market strategies and execution guidelines for international markets teams across the world. Worked in Russia, Romania, South Africa, Australia and Latam.

Business Analytics Associate Consultant at ZS Associates

Jun 2010 - Mar 2013

Manage and deliver consulting projects for pharmaceutical and healthcare companies across EU on sales and marketing. Expert in sales force sizing and structuring, customer segmentation, market research, call planning and marketing execution and targeting and positioning.

Education

PGDM, Major in Strategy and Finance at Indian School of Business

Dec 2012 - Dec 2013

B. Tech Production and Industrial Engineering at Indian Institute of Technology, Delhi

Dec 2005 - Dec 2009

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...