Abhishek Shukla

Product Manager, Adobe.

Bengaluru Area, India

500 /30mins

Short Biography

I have over Seven years of experience in Product Management, over Ten years in software product development. I have worked across Digital Marketing, AdTech, Payments and EduTech verticals. I am a Certified Scrum Product Owner, and have expertise in Agile development methodologies.


Product Manager, Adobe

Apr 2017 to Present

Adobe Experience Cloud - Product Manager Business Domain: Digital Marketing Responsibilities: * Build vision and strategy for an integrated experience across Adobe's digital marketing solutions. * Drive product roadmap and releases that empower digital marketing use-cases through product integrations. * Own key success metrics for Adobe' digital marketing business - integration quality, time to value, use-case adoption.

Product Manager, Flipkart

Jan 2016 to Apr 2017

Product Manager Business Domain - AdTech, Payments I was managing products for Flipkart's AdTech and Payments divisions. Responsibilities: • Owning and managing the product strategy and roadmap for Flipkart's ads and pre-paid payments divisions. • End-to-end ownership of feature releases, including business case review, product specification definition, execution, go-to-market and support • Performing industry and competitive analysis for payment instruments • Building product strategy, working with Product Marketing to define positioning and GTM plan • Working closely with architecture, user experience and engineering teams to drive execution • Working with bank alliances, partner/business development and marketing teams to ensure adoption

Product Manager , PubMatic India

Jan 2015 to Jan 2016

I was working with PubMatic to manage and execute roadmap for a holistic revenue optimization platform for Publishers. Responsibilities: • Owning and managing the product roadmap for PubMatic’s holistic optimization platform • Working with publisher ad operations and demand operations to identify key opportunities • Working with research and usability teams to conduct user interviews and surveys • Performing competitive analysis for ad-serving solutions, specifically for mobile web/app platforms • Building product strategy, working with Product Marketing to define positioning and GTM plan • Defining and prioritizing release/phase backlog (MVP) including features on Inventory Management, Order and Line Item Management, Creative serving (Image, Flash, Native, Video, Rich Media, Interstitial, 3rd Party), Forecasting, Analytics, Cross-channel optimization (Guaranteed, RTB, PMP, Ad Network Mediation), Inventory Quality and Brand Control • Working closely with architecture, user experience and engineering teams to drive execution • Engaging with Scrum team as Product Owner to plan sprints & releases • Providing product demos to key stakeholders, platform solutions and operations teams

Product Management Lead , PTC

Oct 2012 to Jan 2015

At PTC, I was managing an enterprise learning management product "Precision LMS". This is PTC University's flagship product with huge impact on customer acquisition and product adoption. Responsibilities: • Understanding customer/market requirements • Defining and prioritizing product/feature backlog • Defining and creating user stories with acceptance criteria • Working closely with distributed Scrum team to plan sprints, identify sprint themes and determine product increment • Helping engineering, implementation and sales team to ensure streamlined product release • Release planning and reporting to stakeholders • Providing product/feature demos to customers, stakeholders, sales and support Achievements: • Introduced digital delivery mechanism (Digital Guides) for instructor led trainings, replacing printed material, thus taking environment friendly initiative & saving huge costs. • Introduced features supporting a new licensing model that allows concurrent access to eLearning content. • Automated order processing that reduced average turnaround time & eliminated the need for manual intervention.

Product / Program Manager , Global Scholar - Harland Clarke

Apr 2010 to Oct 2012

I was involved in market analysis, building product / feature roadmap, describing functional specifications and driving execution. As a program manager, I was required work closely across teams for project planning and release management. Responsibilities: • Analyzing requirements based on understanding of the business domain and competitor landscape • Constructing Market Requirements Document and Product Requirements Specification • Defining Functional Specifications • Working closely with UX, Development, QA and Implementation teams to ensure streamlined product release • Release planning & management • Engaging closely with the business stakeholders / customers, playing the role of single point of contact for account level release / product management • Providing inputs to product vision roadmap and defining prioritized feature sets for short term sprints Achievements: • Led successful development and launch of the search framework for enterprise solution taking the product suit to another level of customer experience. • Successful launch of third party content integration platform and content export/import tool to facilitate data migration across platforms. • Successful implementation of help and support application – single sign-on integration with all products in the suit.

Business Analyst , Tata Consultancy Services

Aug 2006 to Mar 2009

Team Lead – Business Analyst Business Domain: Life Science and Healthcare Responsibilities: • Understanding business requirements and translating them to specific technical requirements • Providing status report • Ensuring that solutions recommended are feasible and competitive • Effectively communicating with internal and external stakeholders to gather / deliver technical details • Leading team of BI professionals to deliver functionalities / enhancements as per the requirements • Leading team of developers for BI development with major focus on SAS and Informatica • Provided knowledge transition to associates in technology and business domains • Taking initiatives for process improvements at the project and account level


MBA, Great Lakes Institute of Management

Apr 2009 to Apr 2010

MBA in Marketing and Strategy

Consumer reviews


Had a very insightful session with Abhishek. He was really patient and carefully listened to my questions and answers. Shared his actual work experience and made me think about PM related things that I hadn't really considered before.

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