Abhishek Shukla

Product Manager, Adobe.

Bengaluru Area, India

Product-Market Fit Product Strategy User Experience Product Management Digital Marketing

Eight years of experience in Product Management across Digital Marketing, AdTech, Payments and EduTech.

Special interest in product planning, pricing and GTM strategies.

Ask me about:

* How to plan a career in Product Management?

* How to prepare a product plan?

* Collaborate on product ideation/strategy initiatives.

Have a question? Ask me here.


Product Manager at Adobe

Mar 2017 - Present

Business Domain: Digital Experience Responsibilities: * Build vision and strategy for an integrated experience across Adobe's digital marketing solutions. * Drive product roadmap and releases that empower digital marketing use-cases through product integrations. * Own key success metrics for Adobe' digital marketing business - integration quality, time to value, use-case adoption.

Product Manager at Flipkart

Dec 2015 - Mar 2017

Business Domain: AdTech, Payments Responsibilities: * Owning and managing the product strategy and roadmap for Flipkart's ads and pre-paid payments divisions. * End-to-end ownership of feature releases, including business case review, product specification definition, execution, go-to-market and support. * Performing industry and competitive analysis for payment instruments. * Building product strategy, working with Product Marketing to define positioning and GTM plan. * Working closely with architecture, user experience and engineering teams to drive execution. * Working with bank alliances, partner/business development and marketing teams to ensure adoption.

Product Manager at PubMatic India

Jan 2015 - Dec 2015

Business Domain: AdTech Responsibilities: * Owning and managing the product roadmap for PubMatic’s holistic optimization platform. * Working with publisher ad operations and demand operations to identify key opportunities. * Working with research and usability teams to conduct user interviews and surveys. * Performing competitive analysis for ad-serving solutions, specifically for mobile web/app platforms. * Building product strategy, working with Product Marketing to define positioning and GTM plan. * Engaging with Scrum team as Product Owner to plan sprints & releases. * Providing product demos to key stakeholders, platform solutions and operations teams.

Product Management Lead at PTC

Oct 2012 - Jan 2015

Business Domain: EduTech Responsibilities: * Understanding customer/market requirements. * Defining and prioritizing product/feature backlog. * Defining and creating user stories with acceptance criteria. * Working closely with distributed Scrum team to plan sprints, identify sprint themes and determine product increment. * Helping engineering, implementation and sales team to ensure streamlined product release. * Release planning and reporting to stakeholders. * Providing product/feature demos to customers, stakeholders, sales and support.

Product / Program Manager at Global Scholar - Harland Clarke

Apr 2010 - Oct 2012

Business Domain: EduTech Responsibilities: * Analyzing requirements based on understanding of the business domain and competitor landscape. * Constructing Market Requirements Document and Product Requirements Specification. * Defining Functional Specifications. * Working closely with UX, Development, QA and Implementation teams to ensure streamlined product release. * Release planning & management. * Engaging closely with the business stakeholders / customers, playing the role of single point of contact for account level release / product management. * Providing inputs to product vision roadmap and defining prioritized feature sets for short term sprints.

Business Analyst at Tata Consultancy Services

Aug 2006 - Mar 2009

Business Domain: Life Science and Healthcare Responsibilities: * Understanding business requirements and translating them to specific technical requirements. * Ensuring that solutions recommended are feasible and competitive. * Effectively communicating with internal and external stakeholders to gather / deliver technical details. * Leading team of BI professionals to deliver functionalities / enhancements as per the requirements. * Leading team of developers for BI development with major focus on SAS and Informatica. * Provided knowledge transition to associates in technology and business domains. * Taking initiatives for process improvements at the project and account level.


MBA at Great Lakes Institute of Management

Apr 2009 - Apr 2010

MBA in Marketing and Strategy

User Testimonials

Had a very insightful session with Abhishek. He was really patient and carefully listened to my questions and answers. Shared his actual work experience and made me think about PM related things that I hadn't really considered before.

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