A Vinod Kumar

Online User Experience Strategist at Ascena Retail Group

Bengaluru, Karnataka, India

Summary
Ecommerce Analytics website analytics Javascript Google Tag Manager jQuery Web Analytics
Current Key Job Responsibilities: Web Analytics Tags Migration to Adobe Launch, Providing meaningful insights on Adhoc Requests and Campaign Analytics Reporting, developing tableau dashboards and advanced analytics reports.
Experience

Online User Experience Strategist at Ascena Retail Group

Web Analytics Associate at EY

Dec 2017 - Present

Roles & Responsibilities: As part Web Analytics team, I am supporting Global EY Pages with analytical, reporting and Adobe implementation and Tag Migration. Key Job Responsibilities: Web Analytics Tags Migration from Webtrends to Adobe Launch, creating A/B tests using Adobe Target, Creating the Report Suites and Adobe Admin Level Setup, Providing meaningful insights on Adhoc Requests and Campaign Analytics Reporting, developing tableau dashboards. • Design digital analytics implementations to align with the business goals and provide documentation (SDR) • Redesigned Clients Adobe Analytics Implementation to align data across multiple domains. Implemented this design as part of migration to the Adobe Launch Tag Management System • Development and Testing of Site Catalyst Codes for Web Analytic implementation • Implemented all analytics tagging requests using Adobe Launch & DTM • Consult in all areas of tag management: data layer strategy, Implementation & Adobe Analytics and Reporting. • Developing the demo pages for testing the Analytic Tags on AEM platform and also managing the assets on AEM . Building A/B tests and analysisng the traffic insights and pushing it to the production on overall 100% audiences. • Setting up the Report suites by defining the conversion variables, custom traffic variables and custom events on whole EY pages by observing the digital marketers and the stakeholder’s requests. • End to End Campaign Support – Setting up the Campaign Id’s and supporting on providing the traffic analysis during the Campaign, Pre & Post campaign periods. • Providing Social Media analytics reports using Sysomos Search & Listen, Sprinklr and also setting up the social media dashboards using the twitter handles and keywords. • Creating Predictive Analytics tableau dashboards using R Language and training the predictive model on a set of historical web traffic data and helping out in carrying the successful Digital campaigns

Education

Bachelors of Technology at DRK Institute of Science and Technology

Jul 2011 - Apr 2015

Bachelors in Computer Science & Engineering

image/svg+xml