Sudheer Varanasi

Product Management, Product Marketing, UX, analytics and Project Management

Hyderabad, Telangana, India

Summary
Project Management Product Management and Design Digital Storytelling Product Strategy Product Design User Experience Product Development
• Experienced in digital domain With key focus in Product management, UX, Analytics and Product marketing.
• Lead & Collaborate with teams across functions to plan and execute projects. Great track record of delivering products on time and ready for launch.
• Develop user scenarios, conduct requirement analysis and frame PRDs while collaborating with Technical teams.
• Architect the business requirements using AGILE methodology and playing a key liaison role in technical implementation. Proficient with tools like Jira, Redmine, Etc.
• Aptitude for using tools like R, Python, Qlikview, Zoho, GA, Grafana, etc and understanding data in order to find insights, data visualization and generate easy to understand reports for the top management.
• Experienced in working and coordinating with international clients and vendors.
• Currently contributing in setting up a tech solutions start-up based out of USA and Hyderabad.
Experience

Head of Product Management at HulkLogic LLC

Product Manager at Pervacio

Mar 2018 - Jul 2018

• Led the effort to develop and launch an IOT (Internet of Things) based product with Machine learning and Hardware components. • Launched a Pilot program in USA with T-Mobile for a new and unique IOT based hardware product. • Enhanced the product to be automated within a warehouse line and integrate with Robotics Arm

Product Manager at YuppTV inc

Dec 2015 - Feb 2018

• Led the effort to conceptualise, plan and manage the live telecast of the cricket tournament ‘Asia Cup 2016’, broadcasted in USA, Europe, Australia and Asia Pacific Exclusively on YuppTV across Smart TVS, iOS, Android and Web. • Drive & lead the development & launch of mobile operator billing and New Mobile operator based product in Middle East and Malaysia Regions across platforms like iOS, Android and Mobile Web. • Leading the entire revamp effort to bring about thought leadership in OTT space & YuppTV Brand with key focus on UX, Analytics and goal oriented conversion funnels.

Lead Product Manager - Core Product & Analytics at Keypoint Technologies

Apr 2015 - Nov 2015

• Product definition, conceptualization and development of an Ad-server which drives the app. NLP based system for targeting & delivering contextual and relevant ad/ content users in real time. • Innovation in text analysis and response mechanism which is the current USP of the product using NLP techniques while collaborating with Technical teams to achieve required accuracy in context and relevance of the response served. • Liaison & point person between third party requirements and technical teams.

Product Manager at Hungama

Jul 2014 - Mar 2015

• Creating the Product requirements for the Music App and coordinate with external vendors for the development process. • Re- introduced and upgraded the Gamification Module within the Music App with the intent of Enhancing user engagement.

Key Account Manager at Experience Commerce

Nov 2013 - Jun 2014

• Monitor and make sense of Data, related Analytics and derive insights, suggesting next steps and implementing the same while collaborating with internal and external teams. • New Business development by preparing and laying the foundation for creative and strategic vision for new businesses and pitching the same to clients.

Marketing Team Lead at Global Analytics

May 2012 - Jul 2013

• Led an external UX consulting team (Tangible UX, USA) to improve expected/ augmented product with a goal of improving acquisition channel conversions. • Worked on the entire lifecycle of the Product Zebit from conceptualization to launch and subsequent optimization. This included Web as well as Mobile App. • Created PRDs which included detailed user flows, use case scenarios and Wireframes along with web content and copy. • Collaborate with the Marketing Analytics team in order to optimize (A/B, multivariate testing) the Website/ Landing Page experience (content and user experience) by deriving & using insights from analytics, customer care and usability Studies increasing the LTV, customer retention and conversions. • Own the marketing communications for all channels like Portal, Dire