Subhendu Pattnaik

Associate Vice President, Marketing |Top 50 Brand Leaders Asia |100 Most Influential Global Marketing Leaders| Research Scholar |Speaker

Hyderabad, Telangana, India

Summary
marketing strategy Services Marketing Institutional Marketing Enterprise Marketing Marketing ROI Optimized Marketing Google AdWords & Analytics Social Media Strategies Conferences Search Engine Marketing (SEM) Marketing Automation Email Marketing Business Strategy
Subhendu recently won Top 100 Digital Marketing Leaders India 2017 award from Paul writer's Jessie Paul, ex-CMO Wipro. He was awarded Top 50 Brand Leaders Asia 2017 by World Federation of Marketing in Singapore. He also won Outstanding Corporate Citizen Award for Marketing & Strategy 2016 from MTC Global for his contribution towards Indian Startups. He was awarded Top 100 Most Influential Global Marketing Leaders by CMO Asia and World Marketing Congress, three times in a row(2015, 2016 and 2017).

Self-driven, experienced Marketing & Branding Leader (Products & Services) with ~14 years of hands-on experience & proven track record in leading 360-degree Marketing functions spanning Branding, Lead & Demand generation using Content, Digital & Social marketing, Product positioning, Product Marketing, Account Based Marketing, ATL/BTL, Market Research, Analyst & Partner relations. Has worked in top firms like Infosys & Tata BSS as well as has created go-to-market strategy and execution of strategy, setup and led entire marketing functions at start-ups with dynamic work environments such as Mindfire, product marketing (QuickLean) & repositioning at Gallop.

Subhendu is a PhD Fellow Scholar in Marketing at IIM Indore, a Gold medallist in MBA (Marketing) from SP Jain and a B.Tech from NIT Rourkela. He is a Social Media Influencer. Actively publishes on LinkedIn with good recall.

Also, Subhendu is the founder of a 1000+ people strong & vibrant community of Content writers & Marketers in Linkedin and a meetup group of Talented marketing professionals in Hyderabad, India. He is passionate about Digital and tracks the field closely and is interested to see how BlockChain will impact Digital Marketing in the years to come.
Experience

Associate Vice President & Head, Marketing at Cigniti Technologies

May 2014 - Present

Heading Global Marketing & Demand Generation at Cigniti focused on branding, digital, partner relations and demand generation. Responsible for instilling greater brand recognition and trust with clients and build the thought leadership brand of the organisation. Also responsible for day to day activities pertaining to account based marketing, digital marketing and lead generation. Gallop Solutions is North America’s largest independent global software testing services & quality management company with 2000 + career testers out of which 600 Plus are based out of USA. Our test engineering & assurance services are backed by intellectual property (ETAS) to deliver improved business outcomes to clients. More than 50 of the Fortune companies have relied on Gallop’s specialist independent software testing services for more than a decade and have achieved significant market acceleration, and return on investments in their software quality initiatives. Headquartered in Philadelphia, USA, the company maintains advanced global test engineering delivery center facilities in India. Gallop is a recognized innovator and thought leader in the software testing space and constantly invests in software testing / Quality R&D initiatives.

Education

PhD Marketing (In Progress) at IIM Indore

Jul 2015 - Present

This is FPM Industry program I am pursuing currently.

Marketing at S P Jain Singapore

Apr 2008 - Apr 2009

Gold Medalist in MBA (Marketing & Systems)

Electrical Engineering at NIT Rourkela

Jun 1999 - Apr 2003

BTech

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...