Subhash .

e-commerce professional with experience in marketing and analytics

Bengaluru Area, India

Summary
ecommerce Customer acquisition & retention online sales Startups digital and online marketing Adtech Google Adwords RTB SEO Strategy Retargeting Display Advertising Website Monetization Online Branding Facebook Marketing Retail Google Analytics Web Analytics
* 17+ years experience in the retail (online and offline) and consumer goods (FMCG) industries across the UK, USA and India.
* Worked in online start-ups - e-commerce, ad-tech and classified - over the past 10 years
* Hands-on experience in category management, online marketing, and web analytics.
* Understand start-up growth challenges, path-to-profitability planning, marketing under constraints.
* Built high caliber teams in the areas of online marketing, optimization, web analytics and category management.
Experience

Vice President - Digital Marketing at an e-commerce company

Mar 2015 - Present

Vice President - Optimization and Operations at Big Data AdTech start up

Dec 2012 - Dec 2014

Established the optimization and the operations function P&L ownership Led product management team Worked with marquee e-commerce and travel clients across China, Japan, SEA, ANz, ME, LATAM and India on their digital performance marketing campaigns

Head - Tesco Direct (Special Projects - Digital Initiatives) at Tesco

Mar 2009 - Nov 2012

Education

PGDM at IIM Calcutta

May 1998 - Apr 2000

B. Tech at College of Engineering, JNTU

May 1994 - May 1998

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...