Sonam Jain

Master of Business Administration (MBA) at Department Of Management Studies IIT

Delhi, India

Cvent

0 /30mins

Short Biography

Master of Business Administration from IIT Delhi with keen interest in Product Marketing and Analytics. 50 months of work experience in Product Marketing and consulting domain in on-boarding and managing the clients, brand building, providing solution and analytics of their projects.

Experience

Senior Product Consultant, Cvent

Jun 2013 to Present

• Identified the opportunities and helped the clients to build events with a website, registration form, and mobile application, hence automating the event management, saving 60% of their manual work. • Assisted in customizing the website using HTML/CSS code to make it attractive according to the clients’ targeted audience. Have successfully implemented in more than 100 events so far. • Analyzed the event activities, and email deliverability rates through the Cvent’s reporting tool. Successfully implemented in more than 80% of the total accounts in Cvent from U.S, U.K and Australia. • Provided event training to onboard new clients and new hires. • Assisted in publicizing about the event using social media, brand marketing, social wall live display, increasing the event attendance by 20% in Q1 of 2017. • Analyzed the data in Salesforce for labor hours spent against the amount spent by the client, it has helped the account managers in identifying the outliers. • Worked as a part of the Ideation team in the Change Management projects in Salesforce for better data documentation and reporting. Have executed more than 10 projects in the past one year. • Social Media Brand Marketing of Cvent as a part of Employee Advocacy where we managed the Cvent blog and shared the relevant event news on our Social Media platforms to generate a trend for the event planners. • Collaborated with different vendors in B2B market space to accelerate lead generation program for our Online Webinars and Seminars. Have collaborated with more than 15 vendors in the last quarter. • Content writing for technology updates, thus improving the knowledge base of the Cvent Software. Studied about the most frequently asked questions from the clients, created a blue-print of the articles and suggested the content team to update the articles in Cvent’s knowledge base. • Did UAT (User Acceptance Testing) with the Product Developers; recommended changes based on the customers' point of view through JIRA.

Senior Product Consultant, Cvent

Jun 2013 to Present

• Identified the opportunities and helped the clients to build events with a website, registration form, and mobile application, hence automating the event management, saving 60% of their manual work. • Assisted in customizing the website using HTML/CSS code to make it attractive according to the clients’ targeted audience. Have successfully implemented in more than 100 events so far. • Analyzed the event activities, and email deliverability rates through the Cvent’s reporting tool. Successfully implemented in more than 80% of the total accounts in Cvent from U.S, U.K and Australia. • Provided event training to onboard new clients and new hires. • Assisted in publicizing about the event using social media, brand marketing, social wall live display, increasing the event attendance by 20% in Q1 of 2017. • Analyzed the data in Salesforce for labor hours spent against the amount spent by the client, it has helped the account managers in identifying the outliers. • Worked as a part of the Ideation team in the Change Management projects in Salesforce for better data documentation and reporting. Have executed more than 10 projects in the past one year. • Social Media Brand Marketing of Cvent as a part of Employee Advocacy where we managed the Cvent blog and shared the relevant event news on our Social Media platforms to generate a trend for the event planners. • Collaborated with different vendors in B2B market space to accelerate lead generation program for our Online Webinars and Seminars. Have collaborated with more than 15 vendors in the last quarter. • Content writing for technology updates, thus improving the knowledge base of the Cvent Software. Studied about the most frequently asked questions from the clients, created a blue-print of the articles and suggested the content team to update the articles in Cvent’s knowledge base. • Did UAT (User Acceptance Testing) with the Product Developers; recommended changes based on the customers' point of view through JIRA.

image/svg+xml
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Defend the wall...
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