Overseeing overall growth and marketing efforts at Flyrobe across SEO, SEM, Social Media, Channel Sales, Lead Management, Customer Loyalty, Content, Offline marketing, Store visibility etc.
Previously as a digital marketing leader, had experience of handling $20+ million annual budgets across all Online media platforms driving business growth for clients in APAC, UK, Australia and US region across Branding, Performance marketing and Mobile channels. I led an enthusiastic team of 10-12 Account Managers in Sokrati across Real Estate, Healthcare, Telecom, Pure-play fashion, E-com Marketplaces, Hyper-local Service, Food Tech, Furniture, Chat apps, Grocery and Ed-Tech sectors. I specialise in the Google Search, Display, Youtube, Content (Taboola, Outbrain) and DoubleClick platforms. Also involved in the cross-sell/up-sell of Instagram and Twitter as complementary channels for a 360 degree digital outlook. My clientele does business in India, Singapore, US, Australia and UK.
I have a special experience in driving GMV and ROI growth for top e-comm players in Fashion retail in India using programmatic strategies, effective messaging and story-telling thus driving high CTR and high CVR accounts. As a product consultant to the product dev team, I conceptualise the needs of clients to provide unique and cutting edge solutions thus enhancing the ROI and LTV generated by the online channel multifold.
Google Analytics, SEMrush, Apsalar, Appsflyer, Tune(MAT) are my bread and butter tools for daily analytics. Have partnered with eBay, Practo, MagicBricks, abof(Aditya Birla Online Fashion), Faasos, Decathlon, Tata Docomo, Line, Redmart etc. as part of my clientele.
Internet Marketing and offline marketing are coming closer to each other with better ways to measure impact of Marketing activities on TV, Print Media, PR's etc. A seamless integration of online-offline data for optimisation and experimentation is the challenge I aim to crack.