Shradha Asawa

Assistant Manager - UXD at Mastek Ltd

Mumbai Area, India

information architecture UX Solutions User Stories Contextual Inquiry User Scenarios Wireframing Personas User Research

12+ yrs of proven track record of delivering innovative exemplary UX & design for web/mobile products and driving complete user-centric design and end to end user experience.
Extensive experience in the conception, design strategy, forming, and overall client/stakeholder liaison of multiple domain projects. High level oversight & design management.

Requirement Gathering
User Interviews
Affinity Building
Conducting UX Envisioning Workshop
User Research/ Stories
Persona Building
Information Architecture -IA
Rapid/Paper Prototyping
Interactive Wireframing
Heuristic Evaluation
Competitive Analysis
Usability Testing
Team Management
RFP Development with respect to UX domain
100% Mobile First Native/web/browser experience design
Creative oversight/management/leadership/mentoring
Rapid prototyping (Invision, Axure RP)
Agile Practitioner

-Manage UX projects from conceptualization through till User Testing.
-Plan and propose innovative changes to UI design, information architecture, interaction, and design ---processes that will result in increased consumption and revenue.
-Conduct appropriate usability research, including expert reviews, envisioning workshops, -competitive analysis, task analysis, user interviews, and usability tests.
-Own and strategize site maps, workflows, screen-flows, wire frames, and help creating prototypes for usability testing
-Lead user experience projects by guiding, defining, and prioritizing usability improvements to align with corporate goals and business objectives.

-Direct client coordination, respond to user, client and team feedback to determine optimal interactivity and navigational structure.
-Work closely with the Product Development Teams for better team bonding.
-Working on regular UX engagement activities with a focus on delivering quality, innovative, interactive, engaging, User Centered and Usable End-to-end Solution.

Assistant Manager - UXD at Mastek Ltd

May 2017 - Present

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...