Coming from a marketing and analytics background from IIM Ranchi, my interest lies in markeing backed by data & analytics.
During my experience of slightly less than 2 years, mainly in digital & social media marketing and analytics, I have worked with teams responsible for strategizing, developing, deploying, implementing and evaluating the social media landscape for clients. The first and last steps interest me the most.
Key projects include online reputation management, campaign analysis, setting up KPIs for social media campaigns, assisting in new business pitches, client presentation & reporting.
Proficient in all major digital & social media marketing & analytics tools, MS-Excel & MS-Powerpoint.
Moderate knowledge of statistical tools like SPSS, R & Tableau
Currently I am looking for an opportunity in Marketing particularly in the online sphere to learn more about this evolving channel given the ever-growing digital and social media landscape in India.