Santu Dey

Growth Hacker at Curofy, Previously Jugnoo

Gurgaon, India

Curofy

2500 /30mins

Short Biography

I am a marketer and Full Stack Developer all in one, balance the intersection of psychology and technology. I hack at night and market during the day. ♦ A few things about me ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔ Previously made http://musiclamhe.com - A platform for early stage music artists. ✔ Made the first prototype of Jugnoo (Uber for auto) at Hackathon (Thanks to Samar sir (Founder of Jugnoo)). ✔ Growth mindset with the power of Tech. ✔ Spend 60% of my time by coding at the office and 90% of the time at home. ✔ I Believe in T shape Profile (Learn everything I can found interesting but master of Userbase Growth). ✔ Acquire 1 to 15% doctors of India within 5 months. ♦ Experiences ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ★ Growth Hacker (2 years+ at Curofy). ★ Growth Hacker (1.5 years at Jugnoo). ★ ios App developer (4 months as an iOS Intern). ★ Android Developer (6 months as a freelancer). ★ Web Development (1-year Personal side project - Musiclamhe).

Experience

Growth Hacker - Largest Community of Verified Doctors, Curofy

Oct 2015 to Present

My responsibility is Growing the Userbase with the help of Product and Marketing. ► Tech: I use python as my main tech stack, rather than that I have a good knowledge of Django, Javascript, HTML + CSS, Data Scraping ►Acquisition - Paid: Have experience of managing $50,000/month of the paid marketing campaign. Channel I used Facebook ads, Google Adwords, affiliate marketing, media buying, SMS marketing etc. ►Acquisition - Organic: Broadly focused on Search engine optimisation (SEO), App Store Optimisation (ASO), Content marketing, Directory Posting, building links ►Analytics: We have millions of data point, tracking the right one and analyzing the data for growth is challenging, I use Mixpanel, Google Analytics, SQL, Tableau, Python etc for all these. ►Product: Acquiring is one part of the story, connecting a user to the product value is my product responsibility. So I am Working with a dedicated team to build invite flow, in-app content sharing, Email & notification automated system and Onboarding to give the best experience of what we do.

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...