Santu Dey

Growth Hacker at Curofy, Previously Jugnoo

Gurgaon, India

Summary
python Project Management Growth Hacks Django Digital Marketing
I am a marketer and Full Stack Developer all in one, balance the intersection of psychology and technology. I hack at night and market during the day.

♦ A few things about me
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✔ Previously made http://musiclamhe.com - A platform for early stage music artists.
✔ Made the first prototype of Jugnoo (Uber for auto) at Hackathon (Thanks to Samar sir (Founder of Jugnoo)).
✔ Growth mindset with the power of Tech.
✔ Spend 60% of my time by coding at the office and 90% of the time at home.
✔ I Believe in T shape Profile (Learn everything I can found interesting but master of Userbase Growth).
✔ Acquire 1 to 15% doctors of India within 5 months.

♦ Experiences
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★ Growth Hacker (2 years+ at Curofy).
★ Growth Hacker (1.5 years at Jugnoo).
★ ios App developer (4 months as an iOS Intern).
★ Android Developer (6 months as a freelancer).
★ Web Development (1-year Personal side project - Musiclamhe).
Experience

Growth Hacker - Largest Community of Verified Doctors at Curofy

Oct 2015 - Present

My responsibility is Growing the Userbase with the help of Product and Marketing. ► Tech: I use python as my main tech stack, rather than that I have a good knowledge of Django, Javascript, HTML + CSS, Data Scraping ►Acquisition - Paid: Have experience of managing $50,000/month of the paid marketing campaign. Channel I used Facebook ads, Google Adwords, affiliate marketing, media buying, SMS marketing etc. ►Acquisition - Organic: Broadly focused on Search engine optimisation (SEO), App Store Optimisation (ASO), Content marketing, Directory Posting, building links ►Analytics: We have millions of data point, tracking the right one and analyzing the data for growth is challenging, I use Mixpanel, Google Analytics, SQL, Tableau, Python etc for all these. ►Product: Acquiring is one part of the story, connecting a user to the product value is my product responsibility. So I am Working with a dedicated team to build invite flow, in-app content sharing, Email & notification automated system and Onboarding to give the best experience of what we do.

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...