• A result-oriented professional with comprehensive experience of over 19 years in Marketing, Brand Promotions and Strategic Planning & Implementation in Retail, Telecom & Advertising Industry . • Currently associated with Future Retail Limited as National Marketing Lead /Senior Manager Marketing, based out of Corporate office FRHO-Mumbai . • Expertise in Strategizing and planning Marketing campaigns and programs, Product Category promotion and implementation of strategies to accomplish the set sales & business objectives • Exposure in Brand positioning, Brand communication, launching brands in new geographies including Rural, Product launches • Proficient in devising strategies to augment all ATL media and BTL/Onground efficiencies resulting into better reach in the market alongwith greater impact and OTS. • Devising annual/monthly Marketing plan to deliver top-line growth • Designing Community connect initiatives to drive consumption • Delivering business results through Budgetary Management and control on overall marketing budget.
National Marketing Lead/ Sr.Manager Marketing Big Bazaar, Future Group India
Sep 2014 to Present
As National Marketing Lead/Senior Manager - Marketing for Big Bazaar: Future Retail Home Office(Mumbai) • Conceptualizing the annual integrated Marketing calendar and leading the implementation of National promotions to drive business . • Re-crafting the Food properties and campaigns to deliver growth. • Managing creative development and media planning process, analyzing media efficacy against business deliverables during campaigns • Driving all marketing initiatives with external Advertising agencies and internal teams (Category, Operations, VM, Commercial and Regional) for all marketing campaigns and promotions • Conceptualizing and rolling out newer consumption occasions/community festivals across geographies • Co-ordinating the customer loyalty initiatives and ensuring optimal integration with Marketing Campaigns • Planning and deployment of the annual marketing budget, maintaining strong budgetary controls through spends report and Quarterly and Monthly forecasts. • Learning from researches to course correct media/creative and to address need gaps