Saikat Sinha

Head, Marketing Strategy (Central Marketing Team) at Times Internet

New Delhi, Delhi, India

Summary
marketing strategy Google Adwords SMM Campaigns Media Planning Branding SEM Advertising SEO Marketing Digital Marketing
More than 9 years of experience in Digital Marketing & Traditional Marketing across industries like Media, Ecommerce and BFSI. Hands on experience in setting-up digital businesses, building a brand from scratch, scaling business (P&L Management) and driving revenue growth by delivering ROI driven marketing campaigns.

Ex Co-Founder and Chief Marketing Office of ‘Preksh Innovations Pvt Ltd’ (Nasscom Top 50 Emerging Startups, 2016). Developed World's First Visual commerce marketplace, filed 2 technology patents, raised funding and onboarded clients like Aditya Birla Group and Mahindra & Mahindra.

Presently heading the Marketing Strategy vertical in the central marketing team of Times Internet. Working on 30+ portfolio companies on various marketing projects related to growth, revenue or branding.

Major Skills
-- Hands on experience in setting-up digital businesses, building a brand from scratch, scaling business (P&L Management) and driving revenue growth by delivering ROI driven marketing campaigns

-- Digital Marketing: Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing, Online Reputation Management (ORM), Email/ SMS Marketing, Customer Relationship Management (CRM), Data Analytics

-- Traditional Marketing: ATL, BTL, PR, OOH, Advertisements, Events, Market Research, Media Buying and Events

-- Brand Management: Promotional planning, consumer insight, Campaign planning, budgeting, Brand Positioning & Identity, Brand Extension, communication toolkit, partnerships & alliances

Interview: https://www.yosuccess.com/interviews/saikat-sinha-preksh/
Media: https://yourstory.com/2016/05/preksh/
Experience

Head, Marketing Strategy at Times Internet

Jan 2017 - Present

Responsible for Marketing Strategy for the portfolio companies under Times Internet (30+ businesses) • Media/ Publishing: Times of India, Economic Times, NBT, Samayam, EiSamay, Newspoint • Lifestyle: Mensxp.com, idiva.com, indiatimes.com • Apps: ET Money, Haptik, Gaana, Crickbuzz, Dineouts • Entertainment: Box Tv, Alive, Follo, TimesCity, Dineout • Others: Speakingtree, Luxpresso, Happytrips - Working under the Chief Marketing Officer of Times Internet to device Brand Strategies, KPI Measurements, Brand Equity Surveys, Measuring Campaign effectiveness and understanding consumer behavior/ journey - Bring Techno Marketing & Analytical expertise to create frameworks for effective execution of online/offline campaigns across all channels - Work with 20+ brand managers to device strategy for customer acquisition, brand positioning, product pivoting and take initiatives across web & mobile platforms to drive topline of businesses - Work on next gen projects likes setting up of Individual 'Intellectual Properties', creation of own market research panel, brand solution for advertising revenue generation

Education

Marketing and Strategy at Indian institute of Management Lucknow

Jun 2010 - Feb 2012

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